SW Network Breaks Festive Clutter for Cleartrip with a Big Billion Days Film Where Even the Birds Can’t Keep Up
Cleartrip’s Big Billion Days deals have humans travelling so much that India’s original frequent flyers are calling an emergency meeting
Sandhya
Delhi, 15 October 2026: In a festive season where every travel brand is shouting about discounts, SW Network found a different way to say it. For Cleartrip’s Big Billion Days, the agency built a film around one idea: the deals are so good that humans are out-travelling the birds.
The idea started from a simple truth. When fares drop, people stop saying “someday” and start booking. SW Network took that behaviour to its extreme, with humans travelling so much that even the birds, the original frequent flyers, feel left behind and are ready to take it up in a boardroom.
“Festive season means every brand is screaming ‘sale’ at the same time, and people tune out,” said Raghav Bagai, Co-founder, SW Network. “We didn’t want to tell people the deals are good. We wanted them to feel it, with a joke they’d actually share. When even the birds are complaining about how much you’re travelling, the offer has already done its job.”
The film cuts through the clutter by earning attention instead of buying it. It keeps the message simple: Big Billion Days deals are live on Cleartrip, and they’re hard to ignore.
To make the idea believable, the team treated the birds like real people with real office problems. The boardroom sits above the clouds, with a leather-chair conference table, crystal glasses and a stern eagle chairing the meeting. Every bird in the room has its own personality. There’s a crow with attitude, a crane worried about his job, a peacock quietly snacking, a sleepy owl and a pigeon who has seen it all.
The writing reflects the way people actually talk, so the complaints sound like office banter rather than ad copy. The film also keeps the human out of sight until the very end. When he finally appears at an aeroplane window with a neck pillow, he delivers the line that ties it all together. The whole film plays like a short comedy instead of an ad, which is why people will want to watch it and share it.
The film is rendered in a polished, cinematic style, with detailed animated characters and a soft, dreamy sky. The look is meant to feel rich and premium, so the comedy lands without the film ever looking like a typical sales ad.
The film shows that a festive campaign doesn’t have to shout to be heard. It just needs an idea people want to pass on.
