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Industry
CavinKare Diwali Heartwarming Campaign “Shared Happiness”

CavinKare Diwali Heartwarming Campaign “Shared Happiness”

CavinKare launches “Shared Happiness” campaign for Diwali, celebrating joy and connection...

Industry
CNN and Hyundai Unite to Celebrate Changemakers and Visionaries

CNN and Hyundai Unite to Celebrate Changemakers and Visionaries

CNN and Hyundai’s campaign honoring visionaries and changemakers inspiring a better...

Campaigns
L'Oréal Paris & Angoori Bhabhi Join Forces for Festive Haircare

L'Oréal Paris & Angoori Bhabhi Join Forces for Festive...

L'Oréal Paris partners with &TV's Angoori Bhabhi for a campaign highlighting essential...

Industry
Bigbasket Adds Spotify Playlists for a Musical Diwali Experience!

Bigbasket Adds Spotify Playlists for a Musical Diwali Experience!

Bigbasket and Spotify team up to deliver a musical Diwali, offering curated playlists...

Campaigns
Flipkart’s ‘ADd TO BRAG’ Makes Diwali Shopping More Fun!

Flipkart’s ‘ADd TO BRAG’ Makes Diwali Shopping More Fun!

Flipkart’s ‘ADd TO BRAG’ campaign transforms Diwali shopping into a playful experience,...

Campaigns
METRO Shoes' Ad Celebrates Love and Equality in Relationships

METRO Shoes' Ad Celebrates Love and Equality in Relationships

METRO Shoes' latest ad explores love and equality, showing a couple’s balanced relationship...

Campaigns
ITC Mom’s Magic Spotlights Inheritance Inequality in Festive Campaign

ITC Mom’s Magic Spotlights Inheritance Inequality in Festive...

ITC Mom’s Magic defies festive norms with a campaign on inheritance inequality,...

Campaigns
Shah Rukh Khan Stars Alongside Megan Fox, Jason Statham in Ad

Shah Rukh Khan Stars Alongside Megan Fox, Jason Statham...

Shah Rukh Khan stars in an international Etisalat ad alongside Megan Fox, Jason...

Industry
A. O. Smith Completes Acquisition of Pureit from HUL

A. O. Smith Completes Acquisition of Pureit from HUL

A. O. Smith acquires Pureit from HUL, boosting premium water treatment capabilities...

Analysis
Wow Skin Science Reduces Losses, Eyes Profitability by 2025

Wow Skin Science Reduces Losses, Eyes Profitability by...

Wow Skin Science reduces losses by 40% amid revenue challenges, focusing on profitability...

Inside Edge
TGI Fridays Files for Bankruptcy Amid Changing Dining Trends

TGI Fridays Files for Bankruptcy Amid Changing Dining Trends

TGI Fridays files for bankruptcy as COVID-19, changing dining habits, and financial...

Business Spotlight
Swiggy Faces Legal Trouble for Allegedly Misusing Business Secrets

Swiggy Faces Legal Trouble for Allegedly Misusing Business...

Swiggy faces legal action from Club Concierge for allegedly using confidential information...

Business Spotlight
Campa Cola's Comeback: A New Era for India's Soft Drink Market

Campa Cola's Comeback: A New Era for India's Soft Drink...

Reliance's revival of Campa Cola is shaking up the Indian soft drink market. With...

Campaigns
Mahindra Logistics: Delivering More Than Just Parcels

Mahindra Logistics: Delivering More Than Just Parcels

Mahindra Logistics' Diwali campaign highlights the emotional connection behind deliveries,...

Campaigns
Xiaomi Embraces Festive Spirit with Creative Rangoli ‘MI’ Logo Moment

Xiaomi Embraces Festive Spirit with Creative Rangoli ‘MI’...

When a newlywed's festive rangoli became a Xiaomi logo, the brand transformed the...

Inside Edge
Brands Team Up with Samay Raina’s ‘India’s Got Latent’ Show

Brands Team Up with Samay Raina’s ‘India’s Got Latent’...

Samay Raina's quirky show "India's Got Latent" attracts brands like Spinny and POP,...