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Campaigns
MakeMyTrip Launches AI Travel Assistant Myra Campaign With Aparshakti Khurana, Manjot Singh

MakeMyTrip Launches AI Travel Assistant Myra Campaign With...

MakeMyTrip has launched a new campaign featuring Aparshakti Khurana and Manjot Singh...

Industry
PM Modi’s Melody Toffee Gift To Giorgia Meloni Sparks Viral Brand Moment For Parle

PM Modi’s Melody Toffee Gift To Giorgia Meloni Sparks Viral...

PM Narendra Modi gifting Melody toffees to Italy PM Giorgia Meloni in Rome sparked...

Industry
Zee Entertainment Says West Asia Conflict Hit Advertising Demand In Q4 FY26

Zee Entertainment Says West Asia Conflict Hit Advertising...

Zee Entertainment said West Asia tensions hurt advertising demand in Q4 FY26 as...

Business
Mahindra Group Appoints Former Unilever Executive Purnima Lamba As Chief Brand Officer

Mahindra Group Appoints Former Unilever Executive Purnima...

Mahindra Group has appointed former Unilever executive Purnima Lamba as Chief Brand...

Technology
Sundar Pichai Introduces Gemini Spark, Google’s New AI Assistant

Sundar Pichai Introduces Gemini Spark, Google’s New AI...

Google unveiled Gemini Spark, Gemini 3.5 and Gemini Omni at Google I/O 2026 as Sundar...

Industry
HDFC Bank Introduces Temporary Hybrid Work Policy Following PM Modi Appeal

HDFC Bank Introduces Temporary Hybrid Work Policy Following...

HDFC Bank and other companies are cautiously reviving hybrid work arrangements after...

Campaigns
Manja Turns The Economic Times Newspaper Into AI-Themed Advertising Canvas

Manja Turns The Economic Times Newspaper Into AI-Themed...

Manja created a handwritten print campaign for The Economic Times’ Eye on AI vertical,...

Industry
TVS Motor Doubles Down On Premium Motorcycles And Electric Scooters In FY26

TVS Motor Doubles Down On Premium Motorcycles And Electric...

TVS Motor says premium motorcycles, EVs and brand-led innovation will drive future...

Inside Edge
Samay Raina’s India’s Got Latent Set For Comeback, Alia Bhatt And Sharvari Spotted On Set

Samay Raina’s India’s Got Latent Set For Comeback, Alia...

Samay Raina’s India’s Got Latent appears set for a comeback after controversy, with...

Campaigns
Nautika To Launch ‘Nautika Pride’ As Andaman Islands’ Largest Luxury High-Speed Ferry

Nautika To Launch ‘Nautika Pride’ As Andaman Islands’ Largest...

Nautika is set to launch Nautika Pride, a 400-seat luxury high-speed catamaran positioned...

Analysis
Blinkit, Zepto, Instamart Drive Bengaluru’s Quick Commerce Dominance: ICICI Securities

Blinkit, Zepto, Instamart Drive Bengaluru’s Quick Commerce...

ICICI Securities says Bengaluru has emerged as India’s most concentrated quick commerce...

Campaigns
Ranveer Singh’s SuperYou Brings Protein-Powered Coffee To Tata Starbucks

Ranveer Singh’s SuperYou Brings Protein-Powered Coffee...

SuperYou and Tata Starbucks have expanded their protein coffee collaboration with...

Campaigns
Zepto To Host ‘Nani Ka Ghar’ Nostalgia Themed Summer Event In Mumbai

Zepto To Host ‘Nani Ka Ghar’ Nostalgia Themed Summer Event...

Zepto has announced “Nani Ka Ghar,” a nostalgia-themed experiential event in Mumbai...

Campaigns
Spotify Introduces Disco Ball Logo To Celebrate 20th Anniversary

Spotify Introduces Disco Ball Logo To Celebrate 20th Anniversary

Spotify has launched a disco ball app icon and a new “Party of the Year(s)” nostalgia...

Technology
Government Amends Digital Ad Policy To Include Startups And MSMEs

Government Amends Digital Ad Policy To Include Startups...

The Ministry of Information and Broadcasting has amended the Digital Advertisement...

Industry
Abhijat Marathi OTT Platform Unveiled At Cannes Film Festival 2026

Abhijat Marathi OTT Platform Unveiled At Cannes Film Festival...

Abhijat Marathi, a Marathi-focused OTT platform, was officially unveiled at the...