Ethos Limited Brings the Prestigious Grand Prix d'Horlogerie de Genève (GPHG) Exhibition 2026 to Mumbai
A rare opportunity to experience this year’s GPHG-nominated timepieces before the winners are announced in Geneva.
Sandhya
Mumbai, September 2026: Ethos Limited, India’s leading luxury watch retailer, will bring the prestigious Grand Prix d’Horlogerie de Genève (GPHG) Exhibition 2026 to Mumbai from September 28 to October 1, 2026, at The St. Regis Mumbai. Widely regarded as the ‘Oscars of Watchmaking’, GPHG celebrates excellence in horology, honouring the highest levels of innovation, craftsmanship and artistry in contemporary watchmaking.
The four-day exhibition will offer collectors, connoisseurs, media, and luxury enthusiasts an exclusive opportunity to experience a curated showcase of some of the most exceptional timepieces by the GPHG Academy. The exhibition will feature guided tours, expert-led presentations, private viewings, and curated experiences designed to immerse guests in the world of haute horlogerie.
Open to the public on September 30 and October 1, the exhibition invites visitors to experience curated watch tours and immersive watchmaking classes upon registration via the Ethos Watches website offering a deeper appreciation of the artistry, innovation and craftsmanship behind the world's finest timepieces. Visitors will also get a first-hand look at this year's contenders before the winners are announced at the 26th GPHG Awards Ceremony in Geneva on November 7, 2026.
Further underscoring India's growing significance within the global horological landscape, Pranav Saboo, Managing Director and CEO of Ethos Limited, has been appointed as a jury member for the 2026 edition of GPHG, joining an international body of experts, collectors, journalists, retailers and industry leaders responsible for participating in the selection and voting process for the GPHG awards. His inclusion reflects the increasing influence of the Indian watch community on the global stage and marks a significant milestone for the country's luxury watch industry.
Bringing together the finest expressions of contemporary watchmaking with over 50 of the world’s most celebrated maisons and independent watchmakers, the exhibition will present an extraordinary line-up of creations spanning categories such as Time Only, Complication, Mechanical Exception, Tourbillon, Chronograph, Calendar & Astronomy, Artistic Crafts, Jewelry, Sports and more.
Showcasing the very best of contemporary horology, the exhibition will bring together creations from an exceptional roster of the world’s leading maisons and independent watchmakers, including Audemars Piguet, BVLGARI, Chopard, Piaget, H. Moser & Cie, Parmigiani Fleurier, TAG Heuer, Tiffany & Co., Ulysse Nardin, Franck Muller, Favre Leuba, Bovet 1822 and Jacob & Co., among numerous other distinguished names from across the world of watchmaking.
From groundbreaking complications and technical innovations to exceptional examples of artistic craftsmanship and jewellery watchmaking, the exhibition celebrates the full spectrum of creativity and expertise that continues to define the pinnacle of the watchmaking industry.
The exhibition is expected to attract a distinguished audience of collectors, horology enthusiasts, luxury consumers, industry leaders, media and tastemakers, reinforcing India, and Mumbai's position as an increasingly important destination within the global luxury and watchmaking landscape.
Nominated watches: https://www.gphg.org/en/gphg-2026/nominated-timepieces
2026 Jury: https://www.gphg.org/en/gphg-2026/jury
About Ethos Limited
Ethos Limited (BSE: 543532; NSE: ETHOSLTD) is one of India’s largest luxury and premium watch retailers, founded in the year 2003 and publicly listed on BSE Limited and the National Stock Exchange of India Limited since May 30th, 2022. Its current portfolio of brand partnerships comprises 75+ premium luxury watch brands. Ethos today operates 102 boutiques spread across 34 cities pan India. Ethos marked its foray into jewellery with Messika while also becoming the retailer of the German luxury luggage manufacturer RIMOWA in India.
About the Grand Prix d'Horlogerie de Genève (GPHG)
Created in 2001 and overseen since 2011 by a foundation recognised as a public interest organisation, the Grand Prix d’Horlogerie de Genève (GPHG) has for over 25 years been pursuing its mission to celebrate and promote the watchmaking art, thanks to the support of its public and private partners, notably its main partner, FGP Swiss & Alps, as well as the involvement of industry stakeholders.
