Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’
Reliance Consumer Products Limited (RCPL) enters India's ice cream sector with the launch of Bombay Creamery, promising real dairy cream products at affordable prices.
Sandhya
Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Industries Limited (RIL), has officially entered India's ice cream sector with the launch of its dedicated brand, Bombay Creamery.
Leveraging RCPL's extensive national distribution network, retail scale, and consumer insights, the brand signals a strategic, long-term commitment to the category. Bombay Creamery focuses on product authenticity, using real dairy cream across its entire portfolio without relying on shortcuts or non-dairy substitutes.
Commenting on the rollout, T Krishnakumar, Director at Reliance Consumer Products Limited, emphasized the brand's core mission:
"We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category — we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford."
By aligning with RCPL’s broader mandate of delivering "Global Quality at Affordable Price," Bombay Creamery aims to make authentic, cream-based ice cream accessible to mass-market consumers across India.
