CARS24 Revives Akbar & Birbal in New Campaign to Spotlight Pre-Delivery Inspections

In a crowded automotive market where pre-owned transactions and new car deliveries are at an all-time high, CARS24 has unveiled its latest brand campaign designed to take the guesswork out of vehicle purchasing.

Conceptualized and executed by creative agency Creativeland Asia, the newly launched ad film reimagines the iconic court room dynamic of Akbar and Birbal. Set against a period-inspired background, the narrative uses observational humor to draw a clever parallel between Birbal’s famed ability to see beyond surface appearances and the critical need for consumers to perform a thorough Pre-Delivery Inspection (PDI).

Decoding the Insight: Looking Beyond the Gloss

Whether buying a brand-new vehicle off the factory line or securing a pre-owned car, initial visual polish can often conceal hidden issues. CARS24’s PDI service aims to bridge this gap, addressing potential manufacturing or transit defects in new models as well as undetected wear-and-tear in pre-owned options.

By tapping into a widely recognized cultural reference, the campaign transforms an otherwise routine, functional process—inspecting a car before driving it off the lot—into an engaging story centered on intelligence, transparency, and buyer empowerment.

Brand Speak: Empowering Buyers Beyond the Dealership

Speaking on the campaign’s vision, Gajendra Jangid, Builder at CARS24, emphasized the core consumer need behind the initiative:

“Buying a car is a significant financial decision, and every buyer deserves an independent assessment of what they are paying for. At CARS24, our ambition is to bring greater transparency and confidence to car ownership, extending our expertise to customers wherever they choose to buy.

Our pre-delivery inspection service puts that belief into practice, helping buyers make informed decisions about both new and pre-owned cars. Through this campaign, we want to make expert inspection an essential step in the buying journey and raise expectations of what confidence at delivery should mean.”

Agency Perspective: Storytelling Built for Today’s 'Sawaari'

Highlighting the creative intent behind the ad, Mayur Chandra, Delhi Head at Creativeland Asia, shared:

“For many people, buying a car is a significant life moment. The excitement of getting the keys should come with the confidence that you’ve made the right choice.

The PDI service from CARS24 is designed to help buyers look beyond appearances and make a more informed decision, whether the car is new or used. This film brings that message to life through a story that is familiar, engaging, and relevant to today’s sawaari.”