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Industry
Travel Plan? Let an AI App Do It

Travel Plan? Let an AI App Do It

Paytm launches “Checkin” — an AI travel-assistant that plans trips, books transport...

Campaigns
Love, Watches and a Modern Union

Love, Watches and a Modern Union

Casio India’s new wedding campaign reimagines what modern love means by positioning...

Campaigns
Galaxy AI Makes Everyday Superpowers Normal

Galaxy AI Makes Everyday Superpowers Normal

Samsung’s new campaign for its Galaxy devices shows how Galaxy AI transforms everyday...

Campaigns
Laugh Club Takes Off at 30,000 Feet

Laugh Club Takes Off at 30,000 Feet

Comedians Samay Raina and Kunal Kamra turn a flight’s language chaos into a hilarious...

Inside Edge
Yas Island Abu Dhabi, in collaboration with Pickyourtrail, presents “Smash the Ordinary”, marking the first AI–human collaboration redefining travel storytelling

Yas Island Abu Dhabi, in collaboration with Pickyourtrail,...

Yas Island and Pickyourtrail launch “Smash the Ordinary”, a groundbreaking travel...

Inside Edge
Nautika Pro Launches India's First 'Business Class' Ferry Experience in the Andaman Islands

Nautika Pro Launches India's First 'Business Class' Ferry...

Nautika Pro transforms Andaman island-hopping with India’s first premium ferry service,...

Campaigns
Splendor+ Rolls On with Hero’s Emotional Ride

Splendor+ Rolls On with Hero’s Emotional Ride

Hero MotoCorp honours its best-selling Splendor+ motorcycle with an emotional campaign...

Campaigns
Hrithik Roshan Spices Up Rakesh Masala’s Next Chapter

Hrithik Roshan Spices Up Rakesh Masala’s Next Chapter

Rakesh Masala celebrates 50 years and signs Hrithik Roshan as brand ambassador to...

Business Spotlight
From Soap Operas to Star Charts—Balaji’s New Frontier

From Soap Operas to Star Charts—Balaji’s New Frontier

Balaji Telefilms launches AstroVani, a premium astrology app, signalling its move...

Technology
Siri Gets a Brain Boost from Google’s Giant AI

Siri Gets a Brain Boost from Google’s Giant AI

Apple partners with Google to power Siri using Gemini, a massive 1.2-trillion-parameter...

Business Spotlight
Netflix Counts Real Viewers, Not Just Profiles

Netflix Counts Real Viewers, Not Just Profiles

Netflix introduces a new audience metric called Monthly Active Viewers, counting...

Campaigns
When Even the Monkey Wasn’t AI

When Even the Monkey Wasn’t AI

Surf Excel’s new ad went viral after viewers mistook its playful monkey for an AI...

Inside Edge
After Ekta Kapoor, YesMadam Onboards Sakshi Tanwar to promote launch Korean Body Polishing Service

After Ekta Kapoor, YesMadam Onboards Sakshi Tanwar to promote...

YesMadam brings TV icon Sakshi Tanwar on board to launch its Korean Body Polishing...

Inside Edge
Zepto along with Britannia kick off the wedding season with The Great Indian  Fake Shaadi

Zepto along with Britannia kick off the wedding season...

Zepto, in collaboration with Britannia, transformed Chattarpur’s Ira Luxe into a...

Inside Edge
Asian Paints celebrates ‘India Wala Blue’, a tribute to the spirit of the game and the Women in Blue

Asian Paints celebrates ‘India Wala Blue’, a tribute to...

As Team India’s Women in Blue unite the nation with their historic victory, Asian...

Technology
Regex for SEO and AI: The Overlooked Power Tool for Data Analysis

Regex for SEO and AI: The Overlooked Power Tool for Data...

Regex- regular expressions- empowers SEOs and analysts to structure, filter, and...