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Campaigns
Mahindra Transforms Mumbai Potholes into Ultimate Thar ROXX Test Track

Mahindra Transforms Mumbai Potholes into Ultimate Thar...

Prakhar May 1, 2025 0 56

Mahindra and FCB launch “Pothole Test Drive” for Thar ROXX, using Mumbai’s worst...

Inside Edge
ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce ROI

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...

Prakhar Apr 30, 2025 0 109

ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...

Inside Edge
Duolingo Phases Out Contract Workforce, Embraces AI for Localization

Duolingo Phases Out Contract Workforce, Embraces AI for...

Prakhar Apr 30, 2025 0 103

Duolingo transitions from human contractors to AI for translation and content creation—streamlining...

Campaigns
CashKaro’s #CoinsVSCashback Campaign Dares Users to Choose Real Savings

CashKaro’s #CoinsVSCashback Campaign Dares Users to Choose...

Prakhar Apr 30, 2025 0 42

CashKaro lampoons complex coin rewards with its cheeky #CoinsVSCashback ads, championing...

Business Spotlight
LG India Enlists Vantika Agrawal as Tech and Innovation Champion

LG India Enlists Vantika Agrawal as Tech and Innovation...

Prakhar Apr 30, 2025 0 56

LG Electronics India appoints chess grandmaster Vantika Agrawal—Arjuna Award winner...

Business Spotlight
Truecaller’s Scamfeed Empowers Community to Report, Track Phone Scams

Truecaller’s Scamfeed Empowers Community to Report, Track...

Prakhar Apr 30, 2025 0 71

Truecaller rolls out Scamfeed—an in-app community hub where users anonymously report,...

Business Spotlight
Instamart and Kalyan Jewellers Deliver Precious Coins This Akshaya Tritiya

Instamart and Kalyan Jewellers Deliver Precious Coins This...

Prakhar Apr 30, 2025 0 44

Instamart and Kalyan Jewellers join forces to offer certified gold and silver coins—delivered...

Campaigns
DP World and Delhi Capitals Spotlight Cricket’s Transformative Power in Film

DP World and Delhi Capitals Spotlight Cricket’s Transformative...

Prakhar Apr 30, 2025 0 53

DP World and Delhi Capitals unveil a cinematic short film celebrating cricket’s...

Campaigns
Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Prakhar Apr 30, 2025 0 62

Coca-Cola’s Coke Zero and Swiggy Instamart team up with Tiger Shroff for dynamic...

Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 169

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...

Technology
Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Cookie Delay or Reality Check: Is AdTech Prepped for Privacy?

Prakhar Apr 30, 2025 0 215

As third-party cookies vanish, adtech faces a crossroads: innovate with privacy-friendly...

Business Spotlight
Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand Ambassador

Mandira Bedi Sweetens Deal as Healthy Mithai Co’s Brand...

Prakhar Apr 30, 2025 0 56

Mandira Bedi becomes the face of Healthy Mithai Co, championing guilt-free Indian...

Campaigns
Peter England’s “League of Legends” Merges Cricket Legacy with Sartorial Swagger

Peter England’s “League of Legends” Merges Cricket Legacy...

Prakhar Apr 30, 2025 0 2

Peter England salutes cricket icons Kapil Dev, Sir Vivian Richards, and Harsha Bhogle...

Campaigns
Alcon’s “Switch to Precision1” Campaign Tackles Contact Lens Discomfort Head-On

Alcon’s “Switch to Precision1” Campaign Tackles Contact...

Prakhar Apr 30, 2025 0 78

Alcon India’s “Switch to Precision1” campaign stars real wearers, highlighting superior...

Technology
ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal Stylist

ChatGPT’s New Shopping Features Turn AI Into Retail’s Personal...

Prakhar Apr 30, 2025 0 192

ChatGPT enhances its AI with built-in shopping tools: visual search, live price...

Inside Edge
Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty Percent

Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty...

Prakhar Apr 29, 2025 0 93

Leisure brands amplify ad budgets by 30% in 2025—fueling post-pandemic pent-up travel,...