Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India
Actor Vijay Deverakonda enters the skincare industry as co-founder of Unhype, offering functional, affordable 3-step routines tailored for Gen Z and Millennials tackling Indian weather and pollution. Pre-orders are now live ahead of the September 21 dispatch.
Sandhya
Actor Vijay Deverakonda has expanded his entrepreneurial portfolio by co-founding and co-building Unhype, a functional skincare line tailored specifically for young Indian consumers. Aimed primarily at the 18 to 30 demographic, the brand debuts with a range of unisex products built to handle local environmental stressors—including intense heat, humidity, sweat, pollution, and hard water.
Hands-On Formulation and Personal Testing
Unlike standard celebrity endorsement deals, Deverakonda entered the partnership to actively shape the brand from the ground up. Partnering with an Indian beauty entity equipped with in-house R&D and manufacturing facilities, the actor spent months refining product textures and performance.
"A year ago, I met a team that had its own R&D and manufacturing facilities, and what stood out to me was that they wanted me to be involved in building the brand, not just be the face of it," said Vijay Deverakonda. "We spent months working on the formulations, testing and refining them, and I personally tried every version on my own skin for nine months. We wanted to create high-quality products that are effective, simple to use, and affordable, without all the unnecessary hype."
Tailored Routines for Indian Skin Conditions
At launch, Unhype is introducing two core three-step packages under the VD Signature Routines moniker. Each routine features a simple three-product regimen: a face wash, a moisturizer, and a sunscreen.
- Acne Safe Routine: Formulated specifically to control excess sebum and address breakout-prone, oily skin types.
- Brightening Routine: Formulated to combat sun tan, uneven skin tone, and everyday dullness caused by environmental exposure.
To ensure efficacy across diverse skin tones without leaving a white cast, the brand’s sunscreens utilize new-generation UV filters designed explicitly for Indian sun conditions. Every formula has undergone third-party laboratory certification alongside independent real-user trials.
Pre-Orders Open Ahead of Official Shipping
Unhype follows a direct-to-consumer (D2C) online-first strategy. Following the initial announcement and pre-booking opened on September 11, orders are currently being taken online. Standard shipping and full dispatch operations are set to begin next week on September 21, 2026.
