Ranbir Kapoor Onboards Mantra Group as Brand Ambassador to Fuel Luxury & International Expansion

Real estate major Mantra Group has officially named Bollywood actor Ranbir Kapoor as its new brand ambassador. The strategic partnership signals a major turning point for the Pune-founded developer as it scales its footprint across Mumbai, enters global markets with luxury branded residences, and diversifies into hospitality.

Scaling Beyond Regional Roots: Mantra Group’s Evolution

Founded in 2007, Mantra Group began as a regional real estate developer focused on building residential projects in Pune. Over the last nearly two decades, the developer has expanded into a full-scale real estate group with active interests across residential, commercial, retail, and hospitality segments.

As part of its next growth phase, Mantra has expanded its project footprint into Mumbai with large-format developments and made international inroads through a high-profile partnership with global luxury brand Jacob & Co. for branded residences.

The Brand Ambassador Association & Upcoming Campaign

The partnership with Ranbir Kapoor will launch with a brand film featuring the actor alongside Rohit Gupta, Managing Director of Mantra Group.

The association will also serve as the anchor for Mantra’s upcoming consumer initiative, ‘The Festival of Choices’, designed to consolidate the developer’s diverse residential, luxury, and commercial portfolio under a unified marketing drive.

"When we started Mantra in 2007, our focus was on building a strong business in Pune and earning the trust of the families we served. Today, we are at a very different point in that journey. Ranbir comes at a time when we felt the brand needed a personality who could represent this evolution. There are several parallels in the journeys we have taken, from starting out in the same year to building our own identities." — Rohit Gupta, Managing Director, Mantra Group

Alignment of Journeys: Strategic Synergy

Ranbir Kapoor’s onboarding comes as Mantra Group seeks a brand identity that mirrors its growth trajectory and premium positioning.

"What appealed to me about Mantra is that it has built its journey over time, but has also continued to evolve. There is a clear ambition to grow, explore new markets and think differently about the spaces and experiences it creates. I am happy to be part of this next chapter." — Ranbir Kapoor, Actor & Brand Ambassador, Mantra Group

Next Milestones for Mantra Group

Looking ahead, Mantra Group is actively expanding into new micro-markets, luxury real estate formats, branded residences, and hospitality offerings while maintaining its development pipeline in its core Pune market.