Mothercare Launches New Campaign With Yami Gautam Dhar On Real Motherhood Journeys

Mothercare has brought actor Yami Gautam Dhar on board to front its latest personal care campaign, “You Do Mom Your Way,” positioning the brand around individuality and instinct-led parenting.

The campaign taps into a shift in how motherhood is being represented in advertising moving away from idealised, one-size-fits-all portrayals to more personal, self-defined journeys. With Yami, who recently stepped into motherhood, the brand leans into relatability, framing her as a modern parent navigating choices with intuition and confidence.

At the centre of the campaign is a series of films that follow everyday moments of early motherhood. Rather than high-gloss storytelling, the narrative focuses on small, real experiences imperfect, emotional and often understated. The creative approach mirrors a broader industry move towards authenticity, where brands are prioritising lived-in moments over scripted perfection.

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Real Moments Shape Modern Motherhood:

The films also double up as product storytelling, highlighting Mothercare’s personal care range designed for both mothers and babies. With an emphasis on gentle, effective and dermatologist-tested formulations, the campaign integrates product benefits into the narrative without breaking its natural flow. This balance between storytelling and product messaging reflects a more subtle approach to brand communication, where utility is embedded within emotion.

Yami Gautam Dhar, speaking about the collaboration, said, “Mothercare is one of the most trusted brands when it comes to, quite literally, mother care. When you get an opportunity to partner with a brand that builds on the same values you believe in, authenticity, comfort, and reliability, it feels like a natural fit. ‘You Do Mom Your Way’ is a thought I deeply connect with because it mirrors how I was raised and how I wish to raise my child, guided by instinct and love.”

For brands in the parenting and personal care space, the campaign reflects a growing emphasis on empathy-led communication. Instead of instructing parents, there is a visible shift towards enabling them, acknowledging that there is no single “right” way to parent. This approach not only builds trust but also opens up space for deeper emotional connection with consumers.

From a cultural lens, the campaign reinforces the idea that motherhood today is less about conformity and more about choice. By centring the narrative on instinct and individuality, Mothercare positions itself as a supportive partner rather than an authority voice.

With “You Do Mom Your Way,” the brand continues to build on its promise of offering safe, reliable and thoughtfully designed products, while aligning itself with the evolving realities of modern parenting.