Shah Rukh Khan Partners with Sunfeast Dark Fantasy for 'Har Dil Ki Fantasy' Campaign

In a groundbreaking collaboration, Bollywood superstar Shah Rukh Khan has been named the face of Sunfeast Dark Fantasy, the well-loved biscuit brand. The move coincides with the launch of Sunfeast Dark Fantasy's fresh brand proposition, 'Sunfeast Dark Fantasy - Har Dil Ki Fantasy,' aimed at forging a profound connection with its consumer base.

The innovative concept is grounded in the universal human desire for a touch of fantasy in the mundane. With this new approach, Sunfeast Dark Fantasy seeks to resonate across diverse consumer segments, encouraging personal flights of fantasy in everyday life. Shah Rukh Khan, an adored figure with a global fan base, perfectly embodies the fantasies of countless admirers, making this collaboration a remarkable fusion of brand and celebrity.

This partnership sets a new benchmark as the 'King of Bollywood' teams up with the 'King of Biscuits.' Sunfeast Dark Fantasy embarks on the journey of 'Har Dil Ki Fantasy,' inviting consumers to embark on an extraordinary adventure guided by Shah Rukh Khan's charisma and the delectable indulgence of its biscuits. This chapter not only redefines the brand's identity but also elevates the concept of fantasy in the hearts of people nationwide.

Ali Harris Shere, COO of Biscuits & Cakes Cluster, ITC Foods Division, expressed his excitement about the collaboration, stating, "Having Shah Rukh Khan, the King of Bollywood, as the face of Sunfeast Dark Fantasy is a thrilling prospect. His charm, sophistication, and larger-than-life persona make him the perfect choice for representing the brand. With this partnership, we're confident in enhancing the brand's presence and reinforcing its connection with consumers. Together, we aim to take individuals on an extraordinary journey that celebrates their fantasies, creating a memorable experience.

Shah Rukh Khan, renowned for bringing joy to millions through his movies, shared his enthusiasm for joining hands with Sunfeast Dark Fantasy: "I am thrilled to associate with Sunfeast Dark Fantasy, a brand that is cherished by all of us. The brand's new proposition of 'Har Dil Ki Fantasy' deeply resonates with me, as it encourages everyone to imagine, fantasize, and live extraordinarily—a concept I wholeheartedly believe in. I am delighted to be a part of this exciting and unique journey of fulfilling fantasies.

Romi Nair, National Creative Director at FCB Ulka, expressed his delight about the collaboration, saying, "We know that everyone fantasizes, and 'Har Dil Ki Fantasy' stems from that insight. This campaign encourages everyone to take 'flights of fantasy' and return invigorated. And who better than Shah Rukh Khan, the Fantasy of India, to bring this idea to life. The campaign presents Shah Rukh Khan in an avatar beloved by all. He will captivate India with this campaign.

The TV commercial, crafted by FCB Ulka, unfolds in a salon's waiting area, where a woman eagerly anticipates her turn. Passing time, she indulges in a Choco Fills cookie, which transports her to a fantasy world where Shah Rukh Khan appears, styling her hair, applying makeup, and tending to her nails. She returns with a smile, realizing it was all a dream, and shares a cookie with a puzzled girl nearby. Shah Rukh Khan's voiceover enhances the delightful experience, emphasizing "Crunchy cookie mein molten choco." The commercial concludes with Shah Rukh Khan exclaiming, "Har Dil Ki Fantasy," as a pack of cookies is showcased.

The campaign, set to launch across India in 8 languages, will span digital platforms, social media, and television channels as part of an extensive pan-India media plan.

With this partnership and the brand's fresh proposition, Sunfeast Dark Fantasy is poised to carve an enduring place in customers' hearts, offering an unparalleled experience that seamlessly blends fantasy with reality.

Amidst a buzz of curiosity, the brand unveiled a captivating teaser starring Shah Rukh Khan. The teaser, presented in various languages, swiftly captured public attention through influential figures on social media platforms, sparking widespread discussions. The teasers garnered impressive traction across diverse social media channels, further amplified as fans enthusiastically shared the content across various platforms.