Mayank Jain to Exit TV9 Network After Seven-Year Tenure

Mayank Jain, Vice-President, Digital Ad Sales at TV9 Network, will be moving on from the organisation, bringing to a close a stint that has spanned close to seven years and several phases of the broadcaster’s digital expansion.

Jain joined the network in June 2019 as Deputy Vice-President, where he initially led sales for TV9 Bharatvarsh. As the company accelerated its digital ambitions, he moved into a wider mandate in 2020 to head digital ad sales. In April 2024, he was elevated to Vice-President, Digital Ad Sales, formalising his role in shaping monetisation strategy across platforms.

In his most recent position, Jain managed agency and client partnerships across a portfolio that covered publishing properties, YouTube, live television, video-on-demand, connected TV and OTT environments. The brief also included revenue planning and integrated sales thinking at a time when broadcasters have been under pressure to deliver cross-screen solutions rather than siloed inventories.

His tenure coincided with a period of rapid change in how news networks package themselves for advertisers. With marketers demanding sharper targeting, measurable outcomes and bundled offerings, digital leadership roles have become central to business transformation. Executives like Jain have increasingly operated at the intersection of legacy distribution and emerging consumption behaviours.

Inside the organisation, Jain handled multiple leadership responsibilities tied to digital monetisation frameworks and integrated sales initiatives. Industry observers note that such mandates typically involve aligning editorial velocity, platform expansion and advertiser expectations — a balancing act that defines modern news economics.

Jain brings more than 25 years of experience in media and sales management. Over the course of his career, he has worked across broadcast, print, radio and digital ecosystems, giving him exposure to varied revenue models and client demands.

Before joining TV9 Network, he held senior roles at Disney Star, Fox International Channels, National Geographic Channel, 93.5 Red FM, Times Internet, NDTV Good Times, Bennett Coleman & Co. and Eenadu Television. He began his professional journey at Amar Ujala, working in multiple capacities across two separate stints.

Across these assignments, Jain has worked on advertising sales, branded content integrations, special intellectual properties and event-led partnerships. The range reflects how revenue leadership in media has steadily broadened, with clients expecting multiplatform storytelling rather than single-format buys.

While TV9 Network has not yet announced a successor or structural changes following his exit, the departure comes at a time when digital video, connected TV and platform syndication are commanding a larger share of advertiser budgets. For networks, continuity in relationships with agencies and direct clients remains critical.

Movements at senior sales levels often signal recalibration periods, especially as companies refine how they package audiences to remain competitive against global platforms and creator economies. Jain’s exit therefore marks not just a personnel update but also a moment of transition in the evolving news monetisation landscape.

Further announcements regarding future leadership or strategic adjustments are expected in due course.