Asian Paints Launches Sonic Identity with The Quick Style Collaboration
Asian Paints Introduces Sonic Identity, Merging Art, Dance, and Legacy with The Quick Style to Appeal to Youth and Celebrate Creative Transformation
sheetal
Asian Paints has unveiled its new sonic identity through a vibrant collaboration with globally renowned dance troupe, The Quick Style, known for their viral dance routines and universal appeal. This innovative initiative connects music, movement, and colour, appealing to a younger, dynamic audience while celebrating the brand’s rich heritage.
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The video, set against colorful murals in an art district transformed by Asian Paints and the St+art India Foundation, showcases The Quick Style performing energetic moves synchronized with the brand’s sonic identity. Their choreography even integrates paint cans and brushes, reflecting Asian Paints' commitment to creativity and transformation.
This sonic identity marks the brand's continuous evolution — from iconic symbols like Gattu the mascot to the Colour Drip and Infinity logo. It bridges Asian Paints’ legacy with a forward-looking approach, celebrating beauty, innovation, and transformation while reaching a broad audience through The Quick Style’s global popularity.
