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Campaigns
Oreo Serves Up Sweet Support With Rohit Sharma World Cup Campaign

Oreo Serves Up Sweet Support With Rohit Sharma World Cup...

Prakhar Feb 2, 2026 0 151

Oreo launches its Dream for the Team World Cup campaign with Rohit Sharma, blending...

Industry
Prasoon Joshi Says Vulnerability Still Makes Advertising Truly Human

Prasoon Joshi Says Vulnerability Still Makes Advertising...

Prakhar Jan 5, 2026 0 1235

Prasoon Joshi reflects on why vulnerability remains advertising’s strongest emotional...

Industry
Volvo Picks Initiative as Global Media Agency After 20 Years

Volvo Picks Initiative as Global Media Agency After 20...

Deepanjali Dec 23, 2024 0 209

Volvo ends a 20-year partnership with Mindshare, appoints Initiative as its global...

Industry
Publicis CEO Responds Playfully to Omnicom-IPG Acquisition Deal

Publicis CEO Responds Playfully to Omnicom-IPG Acquisition...

Deepanjali Dec 13, 2024 0 162

Publicis CEO Arthur Sadoun responds to Omnicom-IPG deal, forecasting a future shift...

Inside Edge
Amazon Advertising Challenges Google and Facebook's Reign

Amazon Advertising Challenges Google and Facebook's Reign

Sumit Rawat Aug 17, 2023 0 132

Amazon's advertising prowess challenges the duopoly of Google and Facebook, ushering...