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Volvo Picks Initiative as Global Media Agency After 20 Years

Volvo Picks Initiative as Global Media Agency After 20...

Deepanjali Dec 23, 2024 0 36

Volvo ends a 20-year partnership with Mindshare, appoints Initiative as its global...

Industry
Publicis CEO Responds Playfully to Omnicom-IPG Acquisition Deal

Publicis CEO Responds Playfully to Omnicom-IPG Acquisition...

Deepanjali Dec 13, 2024 0 113

Publicis CEO Arthur Sadoun responds to Omnicom-IPG deal, forecasting a future shift...

Inside Edge
Amazon Advertising Challenges Google and Facebook's Reign

Amazon Advertising Challenges Google and Facebook's Reign

Sumit Rawat Aug 17, 2023 0 55

Amazon's advertising prowess challenges the duopoly of Google and Facebook, ushering...