IndusInd Bank Appoints Deepesh Chhabra As Marketing And Partnerships Head
IndusInd Bank appoints Deepesh Chhabra as head of marketing and partnerships, bringing Tata Digital experience into banking.
SociapaHQ
IndusInd Bank has appointed Deepesh Chhabra as head of marketing and partnerships, handing him a mandate that spans retail assets, corporate banking, cards and loyalty. Based in Mumbai, Chhabra steps into the role as the bank looks to sharpen its customer engagement and growth strategy across key business lines.
Chhabra joins from Tata Digital, where he spent six years in multiple leadership roles across business growth, partnerships and loyalty. Most recently, he served as head of business growth and loyalty, working on scaling Tata Neu’s travel business and strengthening the NeuPass loyalty programme.
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New Role In Banking:
Announcing the move on LinkedIn, Chhabra described the transition as “a new chapter,” adding that the financial services space is at a “compelling inflection point with significant opportunities to innovate and create meaningful customer value.” His shift marks a move from digital commerce into banking, at a time when the lines between the two sectors are increasingly blurring.
Before Tata Digital, Chhabra’s experience cuts across consumer internet, media and consumer goods. He has worked with MakeMyTrip, Bennett Coleman and Co. Ltd. Times Group, Havells India and Jio Creative Labs, handling roles in account management, trade marketing, partnerships and business growth. This mix of backgrounds is likely to shape how he approaches marketing in a banking environment that is becoming more platform driven and partnership led.
The appointment comes as banks intensify focus on loyalty ecosystems, co branded partnerships and integrated customer journeys. For marketers, this signals a continued shift towards building value beyond core financial products, especially in cards and rewards where competition is high. For consumers, it could translate into more bundled offerings, cross category benefits and seamless experiences that mirror digital platforms.
For the broader industry, the move reflects a growing trend of talent moving between tech led consumer platforms and traditional financial institutions. As banks compete not just on products but on experience and engagement, roles like Chhabra’s are becoming central to growth strategy.
