Coca-Cola Launches Campaign With 13 US Restaurant Chains to Boost Sales

Coca-Cola has launched a new marketing campaign in an effort to lift soda sales at restaurants as the food service industry faces slowing customer traffic and weaker spending.

The new campaign is the first time Coca-Cola has created advertisements featuring multiple restaurant partners together. In the ads, customers are shown ordering meals at different restaurant chains and finishing their order with a familiar phrase, “And a Coke.”

The campaign includes 13 well-known restaurant chains. These are Arby’s, Culver’s, Domino’s Pizza, Five Guys, Jack in the Box, Jimmy John’s, Panda Express, Popeyes, Sonic, Wendy’s, Whataburger, White Castle and Wingstop. All of them appear across three advertisement spots released on Thursday.

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US Eating Out Drops:

The main aim of the campaign is to support soda sales in restaurants where drinks like Coca-Cola are important for profits. In the restaurant business, beverages are often high-margin products which means they help increase earnings even when overall margins are tight.

This push comes at a difficult time for the industry. In February, traffic to US restaurants fell by 2 percent according to data from Black Box Intelligence. At the same time, a survey by Revenue Management Solutions found that 38 percent of consumers said they were spending less at restaurants in the first quarter of 2026.

This push comes at a difficult time for the industry. In February, traffic to US restaurants fell by 2 percent according to data from Black Box Intelligence. At the same time, a survey by Revenue Management Solutions found that 38 percent of consumers said they were spending less at restaurants in the first quarter of 2026.

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Ads Launch Across Platforms:

Coca-Cola selected the 13 chains in its new campaign based on the different types of food they offer and the occasions they represent, such as late night meals or drive through orders. The company’s North American president of food service and on premise said the goal was to reflect a wide range of eating moments.

The advertisements will first appear in cinemas from Friday. By mid April, they will also be shown on television, digital platforms and delivery services such as Uber Eats and DoorDash.

Importantly, the restaurant chains did not pay to be included in the campaign. Coca-Cola said their participation is a benefit of being a partner with the company.

Although Coca-Cola does not publish exact figures for restaurant sales, it has said that around half of its total sales come from away from home channels such as restaurants, cinemas, airports and theme parks.