Tag: Coca Cola

Campaigns
Coca-Cola revitalizes Limca GlucoCharge with a fresh brand identity

Coca-Cola revitalizes Limca GlucoCharge with a fresh brand...

The glucose and electrolyte drink debuted during the Olympics, featuring a champion...

Industry
Thums Up launches 'Utha Thums Up, Jagaa Toofan' for Paris 2024

Thums Up launches 'Utha Thums Up, Jagaa Toofan' for Paris...

The campaign emphasizes how a 'thumbs up' motivates athletes, encouraging them to...

Industry
CMOs must integrate AI to future-proof marketing strategies

CMOs must integrate AI to future-proof marketing strategies

Forrester Research advises CMOs to invest time in learning AI, with many using AI...

Business Spotlight
Spotify Launches 'Creative Lab' to Boost Brand Engagement Globally

Spotify Launches 'Creative Lab' to Boost Brand Engagement...

Spotify's new 'Creative Lab' agency helps brands, including Coca-Cola and Royal...

Campaigns
Pepsi and friends target your cravings; ready for a sip?

Pepsi and friends target your cravings; ready for a sip?

Beverage brands are pairing with popular meals nationwide. Here's why: to enhance...

Industry
World Environment Day 2024: Brands, Organizations Promote Global Sustainability Efforts

World Environment Day 2024: Brands, Organizations Promote...

On World Environment Day 2024, brands and organizations launch initiatives to restore...

Campaigns
Coca-Cola Polar Bear vs McDonald's Hamburglar: Iconic Mascots Collide

Coca-Cola Polar Bear vs McDonald's Hamburglar: Iconic Mascots...

The ad features a playful clash between Coca-Cola's Polar Bear and McDonald's Hamburglar,...

Campaigns
Pepsi provocatively mocks Coca-Cola in bold, new advertising campaign

Pepsi provocatively mocks Coca-Cola in bold, new advertising...

In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Aditi Anand starts her new journey with L'Oréal Professional

Aditi Anand starts her new journey with L'Oréal Professional

Aditi is an alumni of Booth School of Business, University of Chicago