Catch Salt & Spices Unveils Flip Top Packaging with New TVC
Catch Salt & Spices has introduced an industry-first Flip Top outer pack with Press Lock technology for its Matar Paneer Masala, supported by a new campaign featuring Akshay Kumar and Rajpal Yadav.
SociapaHQ
Catch Salt & Spices, a brand from Dharampal Satyapal (DS) Group has introduced what it claims to be an industry first Flip Top outer packaging with Press Lock technology for its Matar Paneer Masala blended spice variant along with a new integrated marketing campaign.
The packaging innovation has been created to offer greater convenience while helping to maintain the freshness and aroma of spices through easy dispensing, secure resealing and better storage.
The campaign will be launched across television, digital, social media and OTT.
Also Read: Coca-Cola Celebrates Indian Football Fans with ‘The Lost Voices’ Campaign
Packaging Innovation Takes Centre Stage:
The TV commercial is the first Catch campaign to promote a packaging innovation and one of its blended spice variants simultaneously.
The film is shot at a women’s kitty party, where actor Akshay Kumar unveils a spread of dishes, based on the brand’s philosophy, “Kyunki Khana Sirf Khana Nahi Hota.”
One guest is impressed with the flavour and aroma of the food and says that she feels like kissing the chef's hands and jokes that Akshay Kumar made the meal. Rajpal Yadav is credited with the cooking in a humorous way and Akshay points to him as creating a comic but awkward moment.
Akshay then goes on to say that the real credit goes to Catch Matar Paneer Masala, which causes a lot of laughter, as the commercial highlights how the spice blend makes the dish even better. The film features new Flip Top and Press Lock packaging, showing the ability to maintain freshness after opening.
Also Read: MR.D.I.Y. Launches Adorea Beauty, Its First Dedicated Beauty Brand in India
Commenting on the launch, Arnab Ghatak Choudhury, Senior General Manager, Marketing, Catch Salt & Spices, DS Group, said consumer convenience has always been central to the company's innovation strategy.
He said the new packaging addresses consumer demand for spice packs that are easy to use, reseal and store while retaining freshness and aroma. According to Choudhury, the innovation reflects the company's commitment to simplifying everyday cooking and delivering quality products under the brand promise, "Kyunki Khana Sirf Khana Nahi Hota."
