MR.D.I.Y. Launches Adorea Beauty, Its First Dedicated Beauty Brand in India
MR.D.I.Y. has launched Adorea Beauty, its first dedicated beauty brand in India, offering nearly 200 products across skincare, cosmetics and nail care starting at ₹45.
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Value retailer MR.D.I.Y. has forayed into the beauty segment with its first dedicated beauty brand Adorea Beauty to make trend-forward and affordable beauty products more accessible to Indian consumers.
The new brand expands MR.D.I.Y.’s portfolio with an assortment of everyday beauty essentials across a range of categories, in line with the company’s focus on providing products that offer quality, convenience and value.
Adorea Beauty is built on the pillars of self-expression and everyday confidence, developed to cater to the evolving beauty needs of Indian consumers, making beauty discovery easier and accessible.
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Nearly 200 Products Across Categories:
Adorea Beauty will launch with a portfolio of nearly 200 products covering colour cosmetics, skincare, nail care and other daily beauty essentials.
The range includes eye, lip, face and nail products, as well as glitter collections and skincare products featuring ingredients such as Rice, Matcha, Hyaluronic Acid and Vitamin C.
It’s range of skincare includes clay masks, face washes, scrubs, toners, bubble sheet masks, sheet masks, nose strips, under-eye hydrogel patches and makeup removers for everyday routines.
The company has said the portfolio has been created keeping in mind Indian beauty preferences, daily usage occasions and value conscious purchasing behaviour. The products have been developed with the advice of experienced beauty industry professionals to meet evolving consumer trends.
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Focus on Affordable Beauty:
Commenting on the launch, Vikas Gupta, Group CEO, MR.D.I.Y. India, said, "At MR.D.I.Y., our focus has always been on making quality products accessible to everyone. With Adorea Beauty, we are extending that promise into the beauty category, bringing together a thoughtfully curated range of beauty products that combine quality, affordability and the latest trends."
"As consumer preferences continue to evolve, we remain committed to expanding our portfolio with products that meet our customers' evolving needs," he added.
