Vikrant Massey Joins inDrive as Brand Ambassador for India, Unveils New Campaign: "Ab app ki nahi, aap ki chalegi!
The campaign emphasizes the brand's value proposition of offering fare flexibility to users.
Sumit Rawat
InDrive announces Vikrant Massey as its brand ambassador for India and unveils its new campaign, "Ab app ki nahi, aap ki chalegi!"
The campaign emphasizes the brand's value proposition of offering fare flexibility to users. With the inDrive app, passengers can suggest fares or choose from drivers' offers based on vehicle model, driver rating, and arrival time.
The brand film captures common ride-hailing challenges and how inDrive addresses them. Avik Karmakar, Senior GM Manager - South Asia at inDrive, expressed excitement about Vikrant Massey's alignment with the campaign's ethos.
Vikrant Massey himself lauded inDrive's fair approach, emphasizing people's control over fare decisions. Pavit Nanda Anand, APAC Communications Lead at inDrive, highlighted the brand's commitment to challenging injustice through fair pricing.
Vikrant Massey will spearhead marketing campaigns and CSR initiatives to promote social justice. The campaign will be showcased across various digital platforms and OOH mediums nationwide.
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