Fastrack Launches ‘Gelato Maxxing’ Campaign with Siddhant Chaturvedi
Fastrack has launched its ‘Gelato Maxxing’ campaign featuring Siddhant Chaturvedi, introducing a gelato-inspired watch collection and a collaboration with Milano Gelato.
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Fastrack has launched its latest campaign ‘Gelato Maxxing’ with brand ambassador Siddhant Chaturvedi, taking its ‘Never Same, Never Sane’ philosophy in a new direction inspired by youth culture and self-expression.
The campaign taps into the increasing trend of “maxxing” in which young consumers fully embrace the things they love, positioning gelato as a symbol of creativity, individuality and personal style.
The campaign, the brand says, is representative of a generation that no longer distinguishes between fashion, food, social experiences and online identity but considers them all as expressions of one lifestyle.
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Check out the campaign here:
Gelato-Inspired Watch Collection:
Along with the campaign, Fastrack has also launched a gelato-inspired watch collection for men and women, consisting of 20 SKUs across five styles.
Inspired by the colours and textures of gelato, the collection features glossy finishes, pastel tones, textured dials that evoke gelato scoops, waffle-cone detailing and playful design details inspired by melting drips and dessert toppings.
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Speaking on the launch, Danny Jacob, Head of Marketing, Fastrack Watches said, “Never Same, Never Sane has always been about celebrating individuality and encouraging young people to express themselves without holding back. Today’s young consumers don’t separate what they wear from what they eat, where they hang out or what they post – it’s all part of a continuous identity.”
Gelato Maxxing is Fastrack’s version of that culture shift, taking a familiar obsession and turning it into a campaign and collection that feels playful, expressive and unmistakably Fastrack. “It’s a missed opportunity if a watch launch ends at the watch,” he said.
Collaboration with Milano Gelato:
Taking the campaign beyond the product launch, Fastrack has partnered with Bengaluru-based premium gelato brand, Milano to unveil Fastrack × Milano Gelato Truck.
The truck will tour Bengaluru touching Fastrack stores, colleges, malls and IT parks to give an interactive consumer experience on the campaign.
The two brands have also created two limited-edition gelato flavours – Strawberry Matcha and Hazelnut Chocolate – as part of the collaboration, inspired by the new watch collection.
These flavours will be available at the Fastrack × Milano Gelato Truck, in all eight Milano stores in Bengaluru and on Swiggy and Zomato for a limited time.
