New Paragon campaign urges voting participation, advocating civic engagement

Paragon is at the forefront of a compelling campaign aimed at raising awareness about the ongoing polls, with a special focus on inspiring first-time voters to actively participate in shaping the future of the nation. The essence of this campaign lies in instilling a profound sense of civic duty among voters, encouraging them to recognize the immense power of unity and collective action within the framework of the world's largest democracy.

Beyond merely encouraging individual participation, Paragon is also collaborating with other prominent footwear brands to underscore the significance of transcending differences and uniting for the greater common good. This collaborative effort underscores the belief that when diverse entities come together with a shared purpose, they can effect meaningful change and drive progress within society.

The campaign, primarily digital in its approach, will be prominently featured across Paragon's various social media channels throughout the election period. By leveraging the reach and influence of digital platforms, the campaign aims to effectively engage with a wide audience and spark meaningful conversations around civic responsibility and active participation in the democratic process.

Driving the creative vision behind this impactful campaign is Turmeriq, a reputable digital and creative agency based in Mumbai. Their expertise and innovative approach have been instrumental in shaping the campaign's messaging and visual identity, ensuring that it resonates deeply with its target audience and leaves a lasting impression on all who encounter it.