Birla Opus Paints Launches ‘Khul Ke Jiyo’ Campaign For Allwood Range
Birla Opus Paints has launched its ‘Khul Ke Jiyo’ campaign for Allwood, highlighting scratch-resistant wood coatings through a family-focused story.
SociapaHQ
Birla Opus Paints has launched a new campaign for its Birla Opus Allwood range under the theme ‘Khul Ke Jiyo’ narrates a family-centric story to showcase the durability and scratch resistant properties of its wood coatings.
The campaign film shows a boy coming home from a football match. He recreates scenes from the match, turning the living room into a pretend football pitch, with pieces of furniture standing in for goalposts, defenders and roaring fans.
His father takes the child's exuberant leaps over wooden furniture and match situations in unperturbed equanimity. This confidence comes from furniture that is coated with scratch-resistant wood coatings from Birla Opus Allwood, making the product a solution that lets families enjoy their homes without the worry of wear and tear.
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Check out the campaign here:
Scratch-Free Living:
The campaign demonstrates the functional benefits of the product in a relatable home setting, and explores the ways consumers interact with wooden furniture in their daily lives. The story is to link the product performance with the emotional freedom of experiencing a comfortable and confident lifestyle at home.
Commenting on the campaign, Inderpreet Singh, Head of Marketing, Birla Opus Paints said, “The campaign is a reflection of the larger philosophy of the brand in enabling better living experiences.
“At Birla Opus Paints, we are building a brand that goes beyond product delivery to enable better living experiences. With Birla Opus Allwood, the focus was not just on showcasing superior scratch resistance, but on the freedom and ease it unlocks for consumers,” Singh said.
“‘Khul Ke Jiyo’ captures this philosophy where durable performance empowers people to live fully in their homes, without holding back,” he added.
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“We took our cue from the fact that families often look upon wooden furniture as something precious that needs to be looked after a bit more,” says Shashank Lanjekar, national strategy head at BBDO India.
“Usually in homes, wood furniture is the touch-me-not variety. Families take pride in owning it but at the same time they always fear it getting spoilt. “We used this duality to show Birla Opus Allwood’s offering,” said Lanjekar.
“The story puts equal spotlight on both: the torture test that the teenage son afflicts on the wooden furniture as well as on the completely contrasting reactions of both parents. The message balances the functional benefit of the product and brings alive the emotional benefit of ‘Khul Ke Jiyo’,” he added.
