Vogue Eyewear Appoints Kriti Sanon as Brand Ambassador, Launches ‘Journeys’ Campaign

Actor Kriti Sanon has been roped in as the new female brand ambassador for Vogue Eyewear, bolstering the brand’s celebrity roster as it aims to deepen its connect with consumers who cherish individualism, confidence and self-expression.

Sanon joins actor Shahid Kapoor who continues his long association with the eyewear brand.

The announcement comes as Vogue Eyewear launches its new campaign, “Vogue Eyewear Journeys,” a series that will explore the themes of personal growth, self-discovery and changing identity.

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Check out the campaign here:

Style Evolution:

The campaign is inspired by the concept of style being a reflection of life and change in perspective. The film is also a story of revisiting different versions of yourself at different stages in life. It shines a light on how fashion and eyewear can be powerful tools of self-expression.

Anchored by the line, “when you meet you, you find you”, the campaign emphasises that eyewear is more than just a fashion accessory, but a reflection of your identity and individuality.

Speaking about the association, Sanon said the brand’s philosophy aligns closely with her own approach to style and self-expression.

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“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self-discovery and how style plays a key role in self-expression,” she said.

Kapoor said the campaign reflects the evolving and personal nature of style.

“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style- unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” he said.

Brand Expansion:

The campaign strengthens Vogue Eyewear’s positioning of eyewear as a must-have fashion accessory that adapts to different personalities, moods and life stages.

The campaign, conceptualised by Network Advertising, is directed by Emmy nominated filmmaker Suraj Wanvari, and shot by Prasad Naik.

The campaign will be rolled out across multiple platforms including digital, social media, print and out-of-home media to connect with consumers at a variety of touchpoints.

Sanon joins its ambassador portfolio as Vogue Eyewear looks to build on its appeal to style-conscious consumers, while remaining committed to themes of confidence, individuality and self-expression.