Amazon Launches Music Unlimited in India With HD Audio and Offline Downloads
Amazon has launched Music Unlimited in India, introducing a premium streaming tier with HD audio, Dolby Atmos support and offline downloads.
SociapaHQ
Amazon has announced Amazon Music Unlimited in India, a premium tier subscription for users looking for better audio quality and more listening features.
With the launch, Amazon’s music streaming service now has a three-tier structure with Free, Prime and Unlimited plans.
According to reports, Amazon Music Unlimited offers ad-free streaming and offline downloads. It supports HD, Ultra HD and spatial audio formats including Dolby Atmos. Amazon Prime members get the service for Rs 99 per month and non-Prime users for Rs 119 per month.
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Premium Audio Push:
Prime Music will continue to provide access to more than 100 million songs and podcasts under the new structure. But the tier now has limited ads and doesn't have offline downloads, while still being bundled with Amazon Prime membership.
Amazon is also preparing to launch Amazon Music Free in India. The ad-supported tier will provide access to the full music catalogue but with limited features compared to paid tiers. The offering is aimed at users who want access to music without a subscription.
Amazon said Amazon Music Unlimited is for listeners who want better audio quality and more flexibility. It promises a better listening experience on compatible devices. Dolby Atmos and other spatial audio formats have been added.
Amazon is giving promotional access to the service to encourage adoption. Prime members get Amazon Music Unlimited free for six months, while non-Prime members get a three-month free trial before they’re charged for a subscription.
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It is being launched at a time when competition is heating up in the music streaming market in India and platforms are focusing on pricing strategies, better audio experience and bundled services to attract users.
The new structure is designed to make consumer choice easier by clearly distinguishing between free, bundled and premium listening options, while expanding access to its global music catalogue in India, Amazon said.
