Ranveer Singh Steps In as the New Brand Voice for BMW India
BMW India partners with Bollywood star Ranveer Singh as its official Brand Voice, debuting the collaboration alongside the flagship new BMW 7 Series and i7 M70 launch.
Sandhya
BMW India has officially named Bollywood actor Ranveer Singh as its new Brand Voice. Announced during the high-profile unveil of the flagship new BMW 7 Series range, the partnership fuses the luxury automaker's core philosophy of driving joy with Singh’s distinct persona.
Singh marked the announcement by arriving at the launch event in the top-spec, all-electric BMW i7 M70 before officially taking the wraps off the new 7 Series flagship.
A Shared Focus on Excellence and Individuality
The collaboration between BMW India and Ranveer Singh is built around shared values: individuality, emotional connection, and the pursuit of excellence. The brand aims to leverage Singh's energetic presence to engage with forward-thinking individuals who chart their own path and leave a lasting mark.
Spearheading the Flagship 7 Series Narrative
Kicking off with the launch of the new 7 Series, the association will position Singh as an integral part of BMW India’s storytelling. His role as Brand Voice will highlight the distinct character of BMW's luxury portfolio, focusing on dedication, performance, and the sheer joy of driving.
