Saif Ali Khan Appointed as Brand Ambassador for Magnum by Safari
Magnum by Safari appoints actor Saif Ali Khan as brand ambassador for its 'Swag On The Move' campaign, targeting style-conscious travelers on Flipkart.
Sandhya
Magnum by Safari, the modern luggage division under Safari Industries (India), has officially onboarded Bollywood actor Saif Ali Khan as its brand ambassador. The partnership aligns with the brand’s core proposition, ‘Swag On The Move,’ highlighting a balance of contemporary design, high functionality, and everyday affordability for travelers.
Under this association, Saif Ali Khan will feature across various brand and consumer touchpoints. The digital-first campaign will roll out across multiple platforms, with a primary focus on Flipkart, the brand's exclusive retail platform.
Elevating the Travel Experience for Style-Conscious Consumers
The collaboration aims to strengthen Magnum by Safari's footprint in the competitive luggage market by leveraging the actor's charm and widespread appeal.
Commenting on the launch, Sudhir Jatia, Managing Director of Safari Industries (India), emphasized the strategic vision behind the partnership:
"Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India."
A Natural Alignment of Style and Functionality
Reflecting on his new role, Saif Ali Khan shared his perspective on why the brand resonates with his personal travel philosophy:
"I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel—simple, confident, and with a sense of style. I like how the brand brings together thoughtful design, durability, and functionality in luggage that is made for life on the move."
Product Portfolio and Pricing Strategy
Designed for modern, dynamic travelers, Magnum by Safari offers a versatile range of travel gear:
- Product Range: Trolley bags and duffle bags
- Price Point: Entry-level trolley bags starting at ₹1,400
- Availability: Exclusively available for online purchase on Flipkart
