Hyundai Motor India Signs World No. 1 Para Archer Sheetal Devi as Brand Ambassador
Hyundai Motor India appoints world No. 1 para archer Sheetal Devi as its brand ambassador to lead purpose-led campaigns, inclusion initiatives, and accessibility programs.
Sandhya
Hyundai Motor India has officially signed world No. 1 para archer Sheetal Devi as its brand ambassador. The 19-year-old sports icon—who is a Paralympic medalist, current world champion, two-time world record holder, Arjuna Awardee, and three-time Asian Games medalist—will represent the automotive giant across its brand campaigns.
Under this association, Sheetal Devi will feature in Hyundai Motor India’s purpose-driven marketing, social impact communication, accessibility programs, and diversity initiatives.
Championing Determination and Equal Opportunities
Commenting on the association, Tarun Garg, Managing Director & CEO of Hyundai Motor India, highlighted that true progress stems from challenging boundaries and inspiring change. He noted that Sheetal Devi embodies human determination and aligns with Hyundai's core vision of Progress for Humanity, serving as a voice to spark critical conversations around accessibility and inclusion.
A Shared Commitment to Breaking Barriers
Expressing her excitement about the partnership, Sheetal Devi shared that she is honored to join a brand that active supports equal opportunities and perseverance. She added that the collaboration reflects a mutual commitment to excellence and expressed enthusiasm for driving initiatives that empower individuals to realize their full potential.
