Balaji Telefilms and YouTube Partner to Launch 5 Digital-First Original Series
Balaji Telefilms partners with YouTube to produce five original digital-first series, offering 200 episodes globally while retaining IP ownership under Ekta Kapoor's creative direction.
Sandhya
Balaji Telefilms has announced a strategic partnership with YouTube to launch five original digital-first series totaling 200 episodes. The upcoming slate features the return of popular titles including Haq Se Season 2 and Kehne Ko Humsafar Hai Season 4, alongside a new production titled Phir Pyar Ki Yeh Kahani Suno and two additional projects currently in development.
IP Ownership and Revenue Model
Under the agreement, Joint Managing Director Ekta Kapoor will maintain full creative control and retain intellectual property (IP) rights for all five productions. YouTube will serve as the global distribution platform, monetizing the content through ad revenue and brand partnerships.
High-End Production Standards
Designed specifically for digital audiences, the shows will feature television-scale production values and will be shot and broadcast in 4K resolution to cater to connected TVs and modern mobile devices worldwide.
Leadership Perspectives
"For me, storytelling has always been about creating emotional connections that stay with audiences long after the screen goes dark," said Ekta Kapoor, Joint MD of Balaji Telefilms. "Through this partnership with YouTube India, we're opening a new chapter to share stories that entertain, inspire, and truly move people across the globe."
"The future of TV has to be designed around a digital-first audience that wants the best of both worlds," added Gunjan Soni, Managing Director - India, YouTube. "With Ekta Kapoor and her extraordinary instinct for human emotion and creative storytelling, we’re making that future possible today on YouTube."
