SCKS Takes U Out’ Campaign Redefines Women’s Wellness Industry
‘SCKS Takes U Out’ campaign by Sangya Project and IMBesharam empowers women to embrace self-care, challenge taboos, and prioritize happiness. A bold step in wellness marketing.
Deepanjali
Sangya Project and IMBesharam have launched a groundbreaking sexual wellness campaign titled ‘SCKS Takes U Out,’ in collaboration with ChtrSocial. This bold initiative aims to revolutionize how women approach self-care, blending empowerment, playfulness, and a touch of humor to challenge societal taboos and spark much-needed conversations. The campaign centers around SCKS, an innovative sexual wellness device designed with style, functionality, and fun in mind. Its storytelling approach quickly captured attention with the introduction of a mysterious superwoman character, who seemingly swooped in to save women from daily frustrations.
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The intrigue grew as the campaign’s teaser videos went viral, leaving the audience eagerly awaiting the big reveal of the superwoman's identity. On December 19, 2024, the release film unveiled that the superwoman was none other than Tanisha, the co-founder of Sangya Project, introducing the SCKS device as the ultimate ally in self-care and the solution to women’s daily struggles.
The message of the campaign was simple yet impactful: "When you think ‘it sucks’, SCKS takes U out!" With a humorous twist and a relatable tone, the campaign effectively broke down the stigma surrounding sexual wellness, empowering women to embrace their desires and frustrations without guilt or hesitation. Tanisha, co-founder of Sangya Project, stated, “We wanted to change the way women think about self-love. In today’s busy world, women face a multitude of frustrations, and sexual wellness should be an essential part of overall self-care. SCKS is here to remind women that they deserve to prioritize themselves—without shame and with plenty of fun.”
Raj Armani, of IMBesharam, also spoke about the shift in consumer attitudes, saying, “We’ve seen a huge transformation in how women approach sexual wellness, and our goal with SCKS was to create a product that feels natural and normal to talk about, use, and enjoy. If SCKS makes you feel happier the next day, we’ve done our job. It's time for women to take charge of their own happiness and embrace their power.”
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The campaign’s storytelling was both playful and meaningful. Teaser videos humorously highlighted common frustrations that many women face, from stressful workdays to relationship challenges. In these clips, the mysterious superwoman swooped in, making the audience laugh and eagerly await the reveal. When the SCKS device was introduced as the ultimate partner in self-care, the campaign’s success was cemented.
“We pushed the boundaries of traditional marketing with this campaign,” said Darshil, Director at ChtrSocial. “Our goal was to spark curiosity, and the campaign’s playful approach helped us resonate with today’s audience, making them feel connected to the message.”
With this campaign, SCKS Takes U Out has successfully introduced a fresh, empowering perspective on women’s wellness, marking a milestone in the industry and encouraging women to prioritize their own happiness without hesitation.
