Avvatar Takes on Snacking: Parag Milk Foods Launches 10g Protein Popped Chips
Parag Milk Foods expands its Avvatar portfolio with non-fried popped protein chips packed with 10g of protein per pack. Discover prices, flavors, and availability.
Sandhya
Parag Milk Foods has officially expanded its flagship nutrition brand, Avvatar, into the fast-growing healthy snacking segment with the launch of Avvatar Popped Chips. Known primarily for its protein powders, ready-to-drink beverages, and protein bars, the brand is stepping into everyday consumption formats to make functional nutrition more accessible.
Clean Label Nutrition Meets Everyday Snacking
The newly introduced popped, non-fried chips are crafted to cater to health-conscious consumers looking for clean-label alternatives to traditional junk food.
- Protein Content: 10 grams of high-quality protein per 30-gram pack.
- Flavor Variants: Available in classic Indian tastes—Magic Masala and Pudina.
- Price Point: Rs 60 per 30g pack.
- Health Profile: Free from added sugar, palm oil, and artificial preservatives.
- Strategic Shift: From Dairy Roots to a Modern Nutrition Powerhouse
The entry into snacking signals a larger strategic shift for Parag Milk Foods as it actively builds out its "New Age Business" division. By leveraging its dairy expertise, the company aims to move beyond standard dairy offerings into broader functional food categories.
"This launch marks an important step in Parag Milk Foods’ evolution from a dairy-led company to a broader nutrition-led food business," said Akshali Shah, Executive Director at Parag Milk Foods. "Our ambition is to build a holistic protein ecosystem that brings together nutrition, convenience, and accessibility across formats and lifestyles. Entering snacking is therefore not simply an extension of our portfolio; it is a strategic step towards creating a larger, more contemporary food and nutrition business with protein at its core."
Distribution Strategy & Availability
To maximize reach across target demographics, Parag Milk Foods is leveraging an omnichannel distribution network. Avvatar Popped Chips are available for purchase via:
- Direct-to-Consumer: Avvatar’s official website
- Quick Commerce: Fast-delivery platforms (Q-comm)
- Retail Networks: General trade, modern trade outlets, and automated vending machines
