Best Friends, Breakups, and Bad Decisions: Prime Video’s Don’t Be Shy Promises a Messy, Funny, and Heartfelt Young Adult Rom-Com, Premiering September 25

MUMBAI, India—September 11, 2026—Prime Video, India’s largest streaming service for exclusive Originals, today unveiled the trailer for its upcoming Prime Original movie Don’t Be Shy, a young adult romantic comedy about friendship, first love, heartbreak, questionable decisions, and the wonderfully messy journey of figuring out life when it refuses to stick to the script. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the film boasts a stellar ensemble led by four fresh faces, Aarushi Bajaj, Piyush Khati, Bianca Arora, and Ansh Duggal, alongside Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik playing pivotal roles.

The trailer takes us into the meticulously planned life of Shyamili ‘Shy’ Das (Aarushi Bajaj), a fiercely independent young girl whose seemingly perfect world starts to fall apart when things take an unexpected and dramatic turn. As she navigates the messy aftermath and finds herself caught between her romantic feelings for the rich and popular Mayank (Piyush Khati) and her estranged childhood friend Dhruv (Ansh Duggal), the sudden arrival of the mysterious yet sparkling Tara (Bianca Arora) at her college and in her life makes things even more complicated. What begins as a carefully thought-out plan to get her life back on track soon spirals into a hilarious whirlwind of twists, new connections, and complete chaos, setting the stage for a fresh, fun-filled young adult romantic comedy.

Writer and director Sreeti Mukerji said, “Don’t Be Shy came from a place of missing the movies I watched growing up—movies I still return to when I want to feel safe, comforted, and entertained. This is my tribute to that time in our lives, when we’re on the brink of adulthood but still young in so many ways. It’s about that feeling of being reminded that, no matter how weird or wild life gets, we can always find our way back home to ourselves. I’m extremely grateful to Alia and Shaheen for trusting me to write this story and helping me build it. Of course, none of it would have been possible without Prime Video, who believed in this story and in me to bring it to life, and the incredible cast of Aarushi, Ansh, Bianca, and Piyush, who took the words on paper and turned them into living, breathing, beautiful characters. I can’t wait for audiences everywhere to meet the gang on September 25!”

Aarushi Bajaj expressed, “Playing a character so different from who I am was both challenging and exciting, and stepping into Shy’s shoes pushed me out of my comfort zone in the best way. Playing the role of Shy also came with a sense of responsibility—I wanted to give her everything I had and do justice to her journey. I can’t wait for audiences to finally meet her and experience the world through her eyes.”

Bianca Arora revealed, “My character has a very different way of looking at things, and that’s what made this role so much fun for me. Tara almost felt like she gave me permission to be my most expressive self on camera, and I found a lot of joy in discovering that side of her and myself. After everything we’ve put into Don’t Be Shy, I’m beyond excited for audiences to finally watch it.”

Ansh Duggal shared, “There’s something surreal about knowing that my very first film is about to be watched by audiences around the world. I’m nervous, excited, and just incredibly grateful to be starting this journey with Don’t Be Shy. It’s a feeling I don’t think I’ll ever forget.”

Piyush Khati added, “Mayank is a character with so many layers, and getting into his shoes was both a challenge and a really fun exercise. I found little parts of myself in him that surprised me along the way. And what makes this film even more special is the journey we’ve had as a group, from being four newcomers figuring things out together to now seeing our film ready for the world to experience.”

Don’t Be Shy will premiere exclusively on Prime Video in Hindi with English subtitles, across India and over 240 countries and territories worldwide, on September 25, 2026. 

ABOUT PRIME VIDEO

Prime Video is India’s largest streaming service for exclusive Originals—a one-stop entertainment destination in India offering blockbuster Originals and exclusive titles included with Prime, in addition to the widest selection of movie rentals and 30+ add-on subscriptions (Apple TV+, Lionsgate Play, Discovery+, Crunchyroll, BBC Player, Sony Pictures—Stream, MGM+, to name a few). With the integration of the free video streaming service ‘Amazon MX Player’ into Prime Video, the unified service now offers a deeper, richer selection for an even wider base of audiences in India, with a variety of Indian and international movies and shows across Hindi, English, Tamil, Telugu, Malayalam, Kannada, and more. Prime Video is home to fan-favorites like Mirzapur, The Family Man, Panchayat, Paatal Lok, Farzi, Raakh, Subedaar, Matka King, Call Me Bae, Dhootha, Inspector Rishi, The Traitors, Rise & Fall, Sankalp, Jamnapaar, Aashram, and Made In India: A Titan Story. Global hits include Project Hail Mary, Off Campus, The Boys, The Lord of the Rings: The Rings of Power, Reacher, The Summer I Turned Pretty, amongst others. Prime Video offers every kind of entertainment, for every kind of viewer, all in one place. For more information on Prime Video, visit www.amazon.com/primevideo.  

ABOUT ETERNAL SUNSHINE PRODUCTIONS

Great stories are at the heart of Eternal Sunshine, a production company founded in 2021 by Alia Bhatt, one of the most celebrated and sought-after actors in Indian cinema; and Shaheen Bhatt, author of the bestselling book on mental health, ‘I've Never Been (Un)Happier’ (Penguin Ebury Press, 2019). The production house is home to emerging and established storytellers alike. Its maiden feature film, Darlings, released in August 2022, was a co-production with Red Chillies and marked the debut of director Jasmeet K. Reen. This was followed by Poacher, the Amazon Prime Video series directed by Emmy Award winner Richie Mehta that received wide critical recognition, and Jigra, an action-adventure directed by Vasan Bala and co-produced by Dharma Productions. With several other projects across genres currently under development, Eternal Sunshine Productions is set to usher in a new wave of modern cinema, one that shall be guided by Alia and Shaheen's pursuit of creating an all-encompassing world of timeless tales.