Vijay Sales Appoints Rahul Dravid as Brand Ambassador to Drive Retail Expansion
Electronics retailer Vijay Sales signs Indian cricket legend Rahul Dravid as brand ambassador to head its 360-degree festive, digital, and television campaigns.
Sandhya
Rahul Dravid Joins Vijay Sales to Lead National Campaigns
Leading Indian omni-channel electronics retailer Vijay Sales has officially named former Indian cricket captain and coach Rahul Dravid as its brand ambassador. Known for his consistency, integrity, and dependability, Dravid will headline the retailer's multi-channel marketing campaigns across television, digital platforms, social media, and in-store displays throughout the year.
The partnership aligns Dravid's reputation for reliability with Vijay Sales’ core brand positioning, "Delivering Apnapan," which emphasizes long-term customer trust and genuine service over mere transactions.
Strategic Focus on Omni-Channel Growth and Festive Outreach
The appointment coincides with Vijay Sales’ ongoing effort to enhance its omni-channel retail ecosystem, bridging the gap between its physical stores and digital shopping platforms. Dravid's involvement will be central to upcoming category launches and major festive marketing initiatives across India.
"Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase—that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with." — Nilesh Gupta, Director, Vijay Sales
Alignment of Core Values
Reflecting on the partnership, Rahul Dravid highlighted the emotional resonance of the retail chain's brand ethos.
"Some brands become part of people's lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind 'Delivering Apnapan.' I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead." — Rahul Dravid, Brand Ambassador
