Tamannaah Bhatia Named India Brand Ambassador for GUESS Watches
GUESS Watches appoints actor Tamannaah Bhatia as its new brand ambassador in India, starting with the FW26 campaign launch in September.
Sandhya
Tamannaah Bhatia has been appointed as the official India brand ambassador for GUESS Watches. The announcement was unveiled at an official launch event in Mumbai, marking a strategic move to strengthen the brand's presence in the Indian fashion market.
Campaign Launch and Rollout
Bhatia will headline GUESS Watches’ upcoming consumer activations and promotional campaigns. Her debut appearance will feature the brand's Fall/Winter 2026 (FW26) collection starting in September, with the campaign set to roll out across social media platforms and primary digital consumer channels.
Leadership Perspective
Paul Marciano, co-founder and chief creative officer of GUESS?, Inc., highlighted Bhatia’s alignment with the brand’s identity:
"Tamannaah perfectly captures the bold and fashion-forward spirit of GUESS. Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design."
Deepak Chhabra, managing director of Timex Group India, emphasized the strategic focus of the association, noting that Bhatia's influence offers a clear path to deepen the brand's fashion credentials and engage a younger demographic of fashion-conscious consumers across India.
A Shared Philosophy on Style
Expressing her enthusiasm for the collaboration, Tamannaah Bhatia noted that accessories serve as a primary tool for personal expression:
"I have always believed that the right accessory can completely transform a look, that’s what I love about GUESS Watches. They’re not designed to blend in; they’re designed to make a statement."
