TVS Motor Doubles Down On Premium Motorcycles And Electric Scooters In FY26

TVS Motor Company is positioning itself around premiumisation, electric mobility and brand-led growth as inflation, supply chain disruptions and geopolitical tensions continue weighing on the global automotive industry.

During the company’s post-results earnings call, senior executives said the next phase of growth in the two-wheeler industry would increasingly be shaped by technology, emotional brand connection and premium consumer experiences rather than aggressive price competition.

The company closed FY26 with record sales, revenue and profitability, supported by rising demand for premium motorcycles, electric scooters and international products.

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EV Push Continues:

Speaking during the call, K. N. Radhakrishnan said the company would continue investing heavily in technology, research and development, innovation and brand building.

“We will continue to invest in technology, R&D, innovation and brand building,” Radhakrishnan said.

According to the company, TVS is increasingly focusing on segments where consumers are willing to pay for aspiration, design, connectivity and differentiated mobility experiences rather than relying solely on price-sensitive economy categories.

Radhakrishnan said scooters, electric vehicles and premium motorcycles are expected to remain the company’s key growth drivers this year, while the economy segment may continue facing pressure from inflation and higher fuel prices.

Scooters currently account for nearly 38 per cent of TVS Motor’s overall sales mix, with the company expecting that share to cross 40 per cent in the coming period.

The company highlighted products such as TVS Jupiter, TVS Ntorq and recently launched premium scooter variants as central to its growth strategy.

Electric mobility has also become a major part of the company’s long-term positioning.

TVS executives said the TVS iQube electric scooter has already reached more than 9 lakh customers across India and continues to play an important role in accelerating EV adoption.

The company also introduced the Orbiter platform, aimed at different customer segments through varied pricing structures and battery configurations.

TVS has additionally started introducing battery-as-a-service models, allowing consumers to subscribe to battery usage instead of paying the full upfront ownership cost.

According to executives, the approach reflects changing consumer expectations around affordability flexibility and convenience in India’s electric mobility market.

“TVS iQube has played a key role in driving electric mobility adoption in India,” Radhakrishnan said.

The company is simultaneously strengthening its premium motorcycle portfolio through brands such as TVS Ronin, which executives described as one of the fastest-growing products in the company’s super-premium category.

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Global Expansion Push:

TVS is also expanding its international ambitions, particularly across Latin America and African markets.

Executives said the company continues investing in long-term brand visibility, distributor partnerships and market expansion strategies across overseas regions.

“In this, please understand it takes time to establish your brand,” Radhakrishnan said while discussing the company’s international growth plans.

According to the company, its HLX motorcycles have become among the most preferred products across several African markets.

TVS also plans to strengthen its premium global positioning through Norton, the British motorcycle marque acquired by the company.