Supradyn Ginseng Launches “Morning Wala Josh, Poore Din”

Bayer’s Consumer Health Division in India has launched a high-energy new campaign titled “Morning Wala Josh, Poore Din” to promote Supradyn Naturals Ginseng—the brand’s first multivitamin formulated specifically for men. This campaign celebrates the power of a strong start, emphasizing how sustained energy and focus can help modern men confidently take on the day’s demands.

Power-Loaded Formulation

Crafted for today's multitasking men, Supradyn Naturals Ginseng is packed with 30% more active ginseng and 10× antioxidant action from grape seed extract. It’s designed to boost natural energy, stamina, and immunity, equipping users to power through intense days.

A Campaign Rooted in Real-Life Fatigue

At the heart of the campaign lies a relatable insight: most men juggle multiple roles without enough energy to keep up. The new film shows how adding a Supradyn Ginseng tablet to one’s morning routine can translate into all-day vitality—with a smile.

Brands Speak Out

Sandeep Verma, Cluster Head South Asia, Bayer Consumer Health, highlights that over 80% of Indians feel tired upon waking, and many struggle to maintain energy throughout the day. Supradyn Naturals Ginseng emerges as a solution, offering natural vitality to say “yes” to work, wellness, and family.

Ritu Mittal, Head – Marketing and Digital, South Asia, explains the campaign resonates with men across roles—from caregivers and professionals to problem-solvers. The narrative is based on the Supradyn National Fatigue Survey 2024, where 83% of respondents, especially aged 25–35, reported needing frequent breaks due to fatigue. Supradyn is positioned not merely as a supplement, but as a partner in daily hustle.

Multi-Channel Momentum

The campaign is fueled by a strong digital strategy, leveraging video content, social media, and influencers. This omnichannel approach spearheads conversations around natural energy and men’s wellness.

Availability and Reach

Supradyn Naturals Ginseng for men is now available across major Indian pharmacies, online platforms, and wellness retailers. With this launch, Bayer reinforces its commitment to preventive healthcare through targeted, natural, and effective formulations for men.

Campaign Impact

The campaign has generated significant traction online—drawing over 60 million views across influencer-led content and brand promotions, proving its effectiveness in resonating with the target audience.

Summary

Supradyn Naturals Ginseng’s “Morning Wala Josh, Poore Din” campaign is a powerful, relatable approach to tackle modern fatigue. With its enhanced formulation, strategic communications, and wide availability, the brand reinforces the importance of starting strong—and staying strong through the day. Whether at work, with family, or on personal time, men armed with Supradyn are ready to embrace every opportunity with vigor and confidence.