Duracell Unveils Child-Safe Lithium Coin Batteries in India

Duracell, a globally trusted battery manufacturer, has launched a new range of lithium coin batteries in India—CR2032, CR2025, and CR2016—that combine reliable power with child-safety innovations, including bitter coating and tamper-resistant packaging. 

Addressing a Growing Risk

Accidental ingestion of button and coin batteries remains a critical health concern for young children—these small, shiny discs are easily accessible and can result in serious injuries requiring immediate medical attention. Despite increasing awareness, many lithium coin battery products in India lack adequate safety features.

Duracell is now offering a solution that delivers both high performance and enhanced safety, tailored for modern households committed to safeguarding young children.

Dual Safety Features: Bitter Coating and Child-Resistant Packaging

• Bitter Coating: The surface of select lithium coin batteries is treated with a transparent, non-toxic, intensely bitter layer. If a child places the battery in their mouth, the unpleasant taste prevents swallowing. 

• Child-Resistant Double Blister Pack: These batteries come in a tough, tamper-proof packaging that cannot be opened without scissors—making unauthorized access by young children nearly impossible. 

Additional visual safety markers—such as a “spitting child” icon and “bitter coating” label—help parents instantly identify the safety-enhanced battery range, reinforcing Duracell’s commitment to protection and performance. 

Designed for a Wide Range of Devices

These child-safe batteries are suitable for various everyday gadgets—including key fobs, wearables, remotes, scales, medical devices like glucometers and thermometers, sports gear, and home-security systems. They come with an in-storage reliability of up to 10 years, ensuring long-lasting service across essential devices. 

Duracell’s Vision: Power Meets Protection

Sunil Gadgil, General Manager, Duracell India, emphasized the company’s dual commitment: “Safety and performance go hand in hand… accidental ingestion of lithium coin batteries is a serious concern for parents… we’ve paired a non-toxic bitter layer with tamper-proof packaging. It’s a category-defining launch in India’s battery segment."

Duracell has also partnered with the European Academy of Paediatrics (EAP) since 2023, conducting awareness campaigns that target parents, paediatricians, and healthcare professionals to improve detection, treatment, and prevention of battery ingestion. 

The Role of Awareness: #BunnyKids Campaign

Supporting the product launch, Duracell is running the #BunnyKids campaign, spearheaded in India by former tennis star Sania Mirza. She endorses the initiative, urging parents to recognize and act on the risks associated with coin battery ingestion. “Spreading awareness is the first step toward building safer homes,” she commented.

A Category First for India

By combining performance reliability with a robust safety-first design, Duracell sets a new benchmark in Indian consumer electronics. This launch could pave the way for more brands to adopt child-conscious innovations—from bitter coatings to childproof packaging—raising industry standards for home safety and preventive care.

In a market where children’s safety is increasingly prioritized by families, Duracell offers not just energy but also peace of mind.