Virat Kohli, Asian Paints Champion Lotus-Inspired Clean Walls

Virat Kohli and Asian Paints Unveil Apcolite All Protek with Lotus Effect Technology

Asian Paints, India’s leading paint and décor brand, has launched a vibrant new campaign for its latest innovation—Apcolite All Protek—featuring cricket icon Virat Kohli. The campaign introduces Indian households to Lotus Effect Technology, a game-changing advancement that promises cleaner, stain-resistant walls inspired by one of nature’s most remarkable self-cleaning secrets.

The Science Behind Lotus Effect Technology

The Lotus Effect is inspired by the unique surface of the lotus leaf, which naturally repels water and dirt. When water falls on a lotus leaf, it forms droplets that roll off easily, carrying away dust and grime. This is due to microscopic bumps and a waxy coating on the leaf, creating a superhydrophobic surface that prevents moisture and dirt from sticking. Scientists and engineers have replicated this phenomenon in various materials, from paints to fabrics, to create self-cleaning, water-repellent surfaces for homes and buildings.

How Apcolite All Protek Works

Asian Paints’ Apcolite All Protek uses this Lotus Effect Technology to form a protective shield on interior walls. This shield repels common household stains—like coffee, milk, sauces, and even crayon marks—before they can settle in. Instead of scrubbing or repainting, homeowners can simply wipe away the mess, keeping their walls looking fresh and new for longer.

This technology not only saves time and effort but also reduces the need for harsh cleaning chemicals, making it an eco-friendly choice for modern homes.

Virat Kohli: The Face of Modern Indian Homes

The new campaign film features Virat Kohli in a playful, relatable setting. In the ad, Kohli’s home faces a series of “attacks” from a mischievous child with juice, milkshakes, and crayons. Each time, Apcolite All Protek’s advanced formula repels the stains, keeping the walls spotless. Kohli’s presence adds charm and credibility, connecting with families who want homes that are both stylish and practical.

Innovation Rooted in Nature and Science

Amit Syngle, MD & CEO of Asian Paints Ltd., explained,

“Today’s households are dynamic—full of celebrations, children, pets, and everyday activities that leave their mark. With Apcolite All Protek and its Lotus Effect Technology, we’ve created a solution that responds to this reality. It takes the stress out of keeping walls clean with best-in-class stain repellency. It’s a step towards smarter, more seamless living, where homes reflect elegance and endure daily wear with ease.”

This product is part of a broader trend where brands are using biomimicry—drawing inspiration from nature’s designs—to solve everyday problems. The Lotus Effect has already influenced innovations in exterior paints, fabrics, and even space technology, all aiming for surfaces that stay clean with minimal effort.

Additional Features for Peace of Mind

Apcolite All Protek offers more than just stain resistance. It is flame-retardant, comes with a refreshing fragrance, and is backed by a six-year performance warranty. Available in both Matt and Shyne finishes, it caters to homeowners seeking both beauty and durability.

Setting a New Standard in Paints

Asian Paints has a legacy of innovation, from pioneering lamination protection to Teflon-based stain resistance. With Apcolite All Protek, the brand once again raises the bar for interior paints in India, offering a product that is as advanced as it is accessible1.

Asian Paints’ Apcolite All Protek, fronted by Virat Kohli, is more than just a paint—it’s a promise of effortless elegance for Indian homes. By harnessing the power of Lotus Effect Technology, families can now enjoy beautiful, stain-free walls without worry. This campaign not only highlights cutting-edge innovation but also celebrates the joy and unpredictability of family life, making clean, stylish living easier than ever before.