Zupee Launches 'Sadiyon Se India Ka Apna Game' Ludo Campaign

Zupee has launched its new campaign, ‘Sadiyon Se India Ka Apna Game,’ celebrating the enduring popularity of Ludo, India’s favorite board game.

“This campaign goes beyond a simple launch; it’s a heartfelt story that creatively portrays Ludo’s journey through the ages, filled with engaging storytelling and humor, and culminating in its modern skill-based version on Zupee,” the company stated.

The campaign features a star-studded cast, including Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol, each representing a different era, highlighting that Ludo has always been ‘Sadiyon Se India Ka Apna Game’ in their own unique way.

Dilsher Singh Malhi, Founder and CEO of Zupee, commented, "We are thrilled to introduce 'Sadiyon Se India Ka Apna Game,' a campaign celebrating Ludo’s lasting legacy. Ludo has connected people across generations as a beloved classic. This campaign not only showcases Ludo’s evolution from ancient times to its modern form on Zupee but also emphasizes our dedication to blending tradition with innovation in skill-based gaming. Collaborating with esteemed talents like Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol brings a special touch to sharing the joy of Ludo with an even broader audience!"

Bollywood star Saif Ali Khan added, “Zupee's dedication to offering enjoyable and innovative gaming experiences resonates with me. Their distinctive approach to skill-based gaming sets them apart, and Ludo, a beloved classic, perfectly captures the spirit of joyful entertainment.

I am excited to contribute to an endeavor that celebrates our traditional board games while embracing contemporary gaming trends, all while weaving a playful narrative around our shared love for Ludo.”

Indian actor and comedian Sunil Grover shared his thoughts on the collaboration, saying, “Ludo is indeed sadiyon se India ka apna game, a timeless favorite that has brought people together for generations. Working on this campaign was definitely a blast, mixing laughs with good old memories. Working with Saif Ali Khan, Vijay Raaz, Mouni Roy, and Abhay Deol to bring different eras to life and give our favorite Ludo a modern twist was a delight”

The ‘Sadiyon Se India Ka Apna Game’ campaign, conceptualized and produced by Leo Burnett India, will be featured across TV, digital, print, radio, and outdoor platforms, complemented by a series of short films.