Pee Safe's Vision for a Period-Friendly World

### Pee Safe's Vision for a Period-Friendly World

Pee Safe has launched a video campaign to honor Menstrual Hygiene Day, aiming to break the silence and start meaningful conversations about periods. The campaign highlights that 8 in 10 women are silenced by social barriers when discussing menstruation. Using the hashtag #PeriodFriendlyWorld, Pee Safe aligns with the global theme of creating a more inclusive environment for menstruators. The initiative employs humor to engage the public, debunk myths, and foster open discussions about menstrual health. The goal is to educate and connect with a broader audience, showcasing the benefits and accessibility of Pee Safe's menstrual hygiene products.

Key components of the campaign include humorous video content designed to capture attention and initiate conversations, engaging social media initiatives with informative and attention-grabbing content, and influencer collaborations with over 300 influencers to amplify the message and reach a wider audience.

Pee Safe aims to normalize periods and encourage open discussions, particularly involving male family members. The silence and stigma surrounding menstruation can lead to misinformation and inadequate menstrual hygiene management. Pee Safe envisions an environment where everyone, regardless of gender, feels comfortable and informed about menstrual health.

"We envision a world where periods are treated with the respect and normalcy they deserve," said Mr. Vikas Bagaria, Founder at Pee Safe. "By challenging norms and fostering open dialogue, we aim to achieve a more supportive and period-friendly world for all."

As part of the campaign, Pee Safe will distribute approximately 5,500 samples of their Ultra-Thin Sanitary Pads across India, ensuring access to quality menstrual products. This initiative supports Pee Safe's long-term vision for menstrual hygiene and women's health, building on the success of their ongoing "Haq Se Period" campaign, which has already distributed over 2 million menstrual products and conducted over 370 awareness sessions in 90+ cities.