Posts
Blue Star cools IPL plans with digital first ad strategy
Blue Star skips IPL advertising this season, shifting 75 percent of its budget to...
TallyPrime bats with RCB in strategic IPL business partnership
TallyPrime joins RCB as official business platform for IPL 2026, aiming to boost...
Kantar decodes India’s changing mindset through evolving...
Kantar’s India in Search report reveals shifting consumer habits, highlighting rising...
Limca taps Ananya Panday for youth first digital refresh
Limca appoints Ananya Panday as brand face with social-first strategy to boost youth...
KFC spices up menus with crispy shawarma style wrap
KFC India launches Crispy Shawarma Wrap with a bold campaign, blending familiar...
KitKat joins One Piece to make snack breaks epic
KitKat India partners with One Piece for anime-inspired campaign featuring themed...
Pond’s turns Rajasthan heat into bold warning on skin
Pond’s launches Sun Portraits campaign in Rajasthan, using UV-sensitive murals and...
Aries Agro ropes in Sourav Ganguly to boost trust
Aries Agro appoints Sourav Ganguly as brand champion to strengthen farmer trust,...
Former CarDekho leader drives fresh disruption into home...
Former CarDekho executive launches Peels.co, entering home cleaning market with...
Hero VIDA powers youth buzz with energetic VIDA VAKA VOOM...
Hero VIDA launches VIDA VAKA VOOM anthem with Creativeland Asia and KKR, blending...
Dunkin bids goodbye to India after years of struggling...
Dunkin exits India as franchise partner ends agreement, citing weak performance,...
Pee Safe signs Smriti Mandhana to champion comfort conversations
Pee Safe appoints Smriti Mandhana as brand ambassador to promote comfort-led feminine...
Ramsons Perfumes names Mrunal Thakur to lead expressive...
Ramsons Perfumes appoints Mrunal Thakur as brand ambassador, aiming to reposition...
Pluckk serves wellness boost at Indian Open pickleball...
Pluckk partners with Global Sports for Indian Open 2026, bringing wellness products,...
Crocs India taps nostalgia and humor with Rakesh Bedi
Crocs India launches a humorous campaign with Rakesh Bedi, blending nostalgia, relatable...
ExcelGrow India Expands OTC Portfolio and Strengthens Market...
An emerging house of brands, Excel Grow scales distribution to 10,000+ retail outlets...
