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Campaigns
Sunny Cooking Oil’s ‘Letter to Bappa’ Warms Hearts This Ganesh Chaturthi

Sunny Cooking Oil’s ‘Letter to Bappa’ Warms Hearts This...

Sunny Cooking Oil celebrates Ganesh Chaturthi with ‘Letter to Bappa,’ a heartwarming...

Campaigns
Mayoori Kango Returns as CEO of Publicis Global Delivery

Mayoori Kango Returns as CEO of Publicis Global Delivery

Mayoori Kango rejoins Publicis Groupe as CEO of Global Delivery, steering India...

Campaigns
CeraVe Launches ‘Treat & Repair’ Campaign for Acne Care

CeraVe Launches ‘Treat & Repair’ Campaign for Acne Care

CeraVe introduces ‘Treat & Repair’ acne campaign in India—dermatologist-led, stigma-busting,...

Sports
Dream11 Exits as Team India’s Lead Jersey Sponsor

Dream11 Exits as Team India’s Lead Jersey Sponsor

Dream11 and BCCI mutually part ways on ₹358 crore jersey sponsorship after the real-money...

Campaigns
Moment Marketing in BFSI: Can Finance Be Funny?

Moment Marketing in BFSI: Can Finance Be Funny?

BFSI brands tread carefully with moment marketing, balancing cultural relevance...

Campaigns
CCPA Fines VLCC ₹3 Lakh for Misleading Slimming Advertisements

CCPA Fines VLCC ₹3 Lakh for Misleading Slimming Advertisements

VLCC penalized ₹3 lakh by CCPA for misleading slimming treatment ads. Highlights...

Business Spotlight
Meta Presses Pause on AI Hiring Amid Restructuring and Cost Concerns

Meta Presses Pause on AI Hiring Amid Restructuring and...

Meta halts recruitment and internal transfers in its AI division as part of a sweeping...

Campaigns
Sara Tendulkar Boosts India Visitor Target for Tourism Australia

Sara Tendulkar Boosts India Visitor Target for Tourism...

Tourism Australia ropes in Sara Tendulkar for culturally tailored campaign, aiming...

Business Spotlight
OpenAI Names Sheeladitya Mohanty as India Marketing Lead

OpenAI Names Sheeladitya Mohanty as India Marketing Lead

OpenAI appoints Sheeladitya Mohanty as Marketing Lead for India, expanding local...

Business Spotlight
Ravi Luthria Takes on CRO Role at KathaVersse

Ravi Luthria Takes on CRO Role at KathaVersse

IIM Lucknow alum Ravi Luthria joins KathaVersse as CRO, tasked with monetizing Digital...

Campaigns
Criteo, Zepto Collaborate for Personalized Offsite Media Campaigns

Criteo, Zepto Collaborate for Personalized Offsite Media...

Zepto teams up with Criteo to deliver AI-driven offsite media campaigns, boosting...

Business Spotlight
Nick Jonas Launches Fossil’s Machine Luxe Collection

Nick Jonas Launches Fossil’s Machine Luxe Collection

Nick Jonas collaborates with Fossil to unveil the Machine Luxe capsule, featuring...

Campaigns
Ibrahim & Tania Headline PUMA’s Speedcat Campaign

Ibrahim & Tania Headline PUMA’s Speedcat Campaign

PUMA revives the iconic Speedcat sneaker in India with Ibrahim Ali Khan and Tania...

Business Spotlight
IKEA India Accelerates Growth with Local Sourcing and New Store Formats

IKEA India Accelerates Growth with Local Sourcing and New...

IKEA India accelerates its expansion with new store formats, local sourcing, and...

Business Spotlight
Akash Iyer Appointed as OpenAI's Social Lead for India

Akash Iyer Appointed as OpenAI's Social Lead for India

OpenAI has appointed Akash Iyer as its Social Lead for India. With nearly seven...

Sports
Sony Sports Network Launches #RagRagMeinBharat Campaign for Asia Cup 2025 Featuring Virender Sehwag

Sony Sports Network Launches #RagRagMeinBharat Campaign...

Sony Sports Network unveils the #RagRagMeinBharat campaign for Asia Cup 2025, starring...