Posts
Air India CEO Campbell Wilson Steps Down Amid Financial...
Air India CEO Campbell Wilson resigns ahead of schedule amid financial struggles...
PR's New Reality: AI-Driven Visibility vs Human Trust
PR is undergoing a major transformation, as AI reshapes content distribution. The...
Pepsi taps Gen Z energy with Panday Padda campaign play
Pepsi onboarded Ahaan Panday and Aneet Padda to drive youth engagement through a...
Ayushmann Khurrana leads Red Chief campaign built on grit
Red Chief launches new campaign with Ayushmann Khurrana, promoting persistence over...
Emami moves to fully acquire Axiom Ayurveda strengthening...
Emami to acquire full stake in Axiom Ayurveda for ₹200 crore, strengthening its...
Oberoi Realty builds ecosystems to justify its premium...
Oberoi Realty commands a 15% premium through integrated ecosystems, blending homes,...
Amul crosses ₹1 lakh crore proving dairy dreams scale big
Amul crosses ₹1 lakh crore turnover with 11% growth, driven by strong demand, vast...
Dhurandhar 2 nears ₹1000 crore in India, crosses ₹1500...
Dhurandhar The Revenge crosses ₹961 crore in India and ₹1500 crore globally in two...
Government puts ₹250 crore into AVGC push, aims to build...
India is investing ₹250 crore in AVGC labs across schools and colleges to build...
Rusk Media bets big on IP-led storytelling as brands chase...
Rusk Media is expanding its IP-led content strategy as brands shift from ad spots...
Wow Momo Scores Big During IPL Without Buying Airtime
Wow Momo taps into IPL excitement through community experiences, local flavours,...
Hyundai Exter Campaign Celebrates Everyday Drives That...
Hyundai Exter’s Drive to Shine campaign highlights everyday moments, using emotion...
Philips Avent Questions Boiling Habit With Science Led...
Philips Avent’s campaign with Yami Gautam Dhar challenges boiling for baby bottle...
Dollar Lehar Adds Sci Fi Twist To Summer Comfort Story
Dollar Lehar’s new campaign blends humor and sci fi storytelling, highlighting everyday...
Ajio Turns Breakups Into Fashion Credits With Clever Ex...
Ajio’s Ex Change campaign transforms breakup memories into shopping credits, using...
Tissot Campaign Turns Everyday Moments Into Stories Of...
Tissot’s new Gentleman collection campaign uses humor and storytelling with Daniel...
