Amul Celebrates FIFA World Cup Final With Full-Page Ad Backing Both Finalists
Amul has released a full-page newspaper ad celebrating its rare position as the official regional sponsor of both Argentina and Spain in the FIFA World Cup final.
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As the FIFA World Cup 2026 came to an end, Amul celebrated the occasion with a full-page advertisement in The Times of India, showcasing a unique feat – being the official regional sponsor for both Argentina and Spain, the two teams that played in the final.
The campaign capitalises on Amul’s unique position of being associated with both finalists, ensuring that the dairy brand stays connected to the eventual winners, whichever team wins.
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A Win Either Way:
The advert features Argentina’s top stars including Lionel Messi, Alexis Mac Allister, Enzo Fernandez, Rodrigo De Paul and Julian Alvarez, alongside Spain’s Rodri, Marc Cucurella, Lamine Yamal, Mikel Oyarzabal and Mikel Merino.
The centre is branded with the tagline: “One Dairy Leader. Two Iconic Teams. One Iconic Final.
According to the copy that accompanies it, Amul is the world’s largest dairy cooperative and the only non-apparel brand to officially sponsor both Argentina and Spain.
The ad also highlights Amul’s wide range of dairy products, while strengthening the brand’s growing international presence and export ambitions.
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Building a Global Sports Brand:
The campaign is part of a wider Amul strategy of using global sporting events to boost brand visibility outside India.
Amul, part of the Gujarat Cooperative Milk Marketing Federation (GCMMF), has increased investments in international sports associations as part of its strategy to create awareness in overseas markets.
Football has been a big stage but the brand has also been very visible in international cricket through sponsorships and partnerships.
Amul also partnered with the USA and South Africa cricket teams during the 2024 ICC Men’s T20 World Cup to reach out to the global audience, especially the Indian diaspora.
