Duolingo English Test Marks 10 Years With ‘Built for What’s Next’ Campaign
Duolingo English Test has launched its ‘Built for What’s Next’ campaign to celebrate its 10th anniversary and support students pursuing international education.
SociapaHQ
To mark its 10th anniversary, the Duolingo English Test (DET) has launched a new brand campaign, “Built for What’s Next”, reaffirming its commitment to making English proficiency testing more accessible for students seeking international education
The campaign underscores the impact of the digital-first English language test over the last decade in simplifying the study abroad experience by providing a convenient and accessible testing solution for students.
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Check out the campaign here:
Celebrating Student Journeys:
At the center of the campaign is a brand film that follows students through the different stages of their study abroad journey – from studying for exams and practice tests to taking the assessment and getting their results.
The film captures common experiences of prospective international students in different geographies, while reinforcing the campaign’s core message, Built for What’s Next.
The campaign is now live on the social media channels of the Duolingo English Test.
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Expanding Global Reach:
Over the last 10 years the Duolingo English Test has grown significantly in the global landscape and is now accepted by over 6,500 university programs across the world.
The company said the test was designed to solve issues of accessibility, convenience and affordability in English language assessments, giving students a digital alternative to traditional testing formats.
Commenting on the milestone, Tara Kapur, Marketing Director, Duolingo English Test, said the campaign celebrates not just the test's anniversary but also the aspirations and achievements of students pursuing higher education overseas.
She added that the company remains committed to making global education more accessible as the Duolingo English Test enters its next decade.
