Zepto and ITC Dazzle Bring Matchbox Collecting Back in Vibe

Bengaluru, October 16, 2026: Zepto, in collaboration with ITC, is bringing a nostalgic collectible to users this festive season with the launch of Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition matchbox collection inspired by the characters, relationships and moments that make Diwali special.

For generations, matchboxes have been more than everyday essentials, with their distinctive designs often turning them into objects worth collecting. This special collaboration between Zepto and ITC reimagines this almost-forgotten tradition for a new generation. The Dazzle LIT Parivar Edition celebrates the drama, dazzle and unmistakable energy of celebrating Diwali with family, friends and neighbours, turning a familiar everyday object into a unique collectible.

The launch marks Zepto’s first-ever exclusive collectible created in collaboration with a brand, bringing together nostalgia, design and the joy of discovering something unique. With its limited-edition format, Dazzle Vibe Matches: LIT Parivar Edition invites users to rediscover the charm of matchbox collecting while celebrating the people and relationships that make Diwali memorable.

Chandan Mendiratta, Chief Brand Officer, Zepto, said, “Dazzle Vibe Matches: LIT Parivar Edition marks Zepto’s first foray into collectibles through a special collaboration with ITC. We’re bringing back the nostalgia of matchbox collecting with a limited-edition design inspired by the fun, drama and togetherness of the festive season. This is the first of many unique drops that is planned for our users, with more exciting collaborations to look forward to on Zepto. We thank ITC and our  sellers for enabling this”

Rohit Dogra, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd,  added, “Through our collaboration with Zepto, we’re bringing a fresh perspective to the nostalgia of matchbox collecting with Dazzle Vibe Matches: LIT Parivar Edition. Inspired by the vibrant dynamics of Indian families and the spirit of Diwali, this limited-edition collection reimagines a familiar everyday object as a collectible. It’s a special way to celebrate the little things that bring people together while introducing a new generation to the charm of collecting.”

Dazzle Vibe Matches: LIT Parivar Edition will be available on Zepto across select markets from October 21, 2026. The launch is the first in a series of collectible drops planned by Zepto, with more unique collaborations and limited-edition discoveries to follow. Users can keep an eye on the Zepto Platform for upcoming drops.

About Zepto

Founded in 2020 by Aadit Palicha and Kaivalya Vohra, Zepto is a quick commerce marketplace platform operating in India. Zepto uses technology and a network of delivery hubs to enable delivery. Zepto sellers offer products across categories such as groceries, household electronics, beauty, apparel, toys, and everyday essentials. Zepto Café is Zepto’s food offering, providing freshly prepared items through the sellers on the Zepto app.

About ITC Mangaldeep: SBU Matches & Agarbatti :

ITC’s Matches & Agarbatti Business caters to everyday consumer needs through a diverse portfolio of trusted and evolving brands, combining a legacy of quality with a forward-looking approach to changing market dynamics. In the matches category, iconic brands such as Homelites, recognized as India’s No. 1 matchbox brand, reflect a long- standing legacy of consumer trust and reliability, while new-age brands such as Dazzle bring a contemporary approach to the category. Alongside its matches portfolio, the business also serves India’s rich cultural and spiritual traditions through its agarbatti offerings. Driven by quality, innovation, manufacturing excellence, and a deep understanding of consumer needs, ITC’s Matches ; Agarbatti Business continues to strengthen its market presence and create enduring value for consumers and stakeholders alike.