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Analysis
Param Sundari: A Visual Delight, But Lacks Emotional Depth

Param Sundari: A Visual Delight, But Lacks Emotional Depth

Param Sundari dazzles with visuals and music but falters in storytelling and performances,...

Campaigns
Himalaya & Nitanshi Goel: Redefining Real Skin Confidence for Gen Z

Himalaya & Nitanshi Goel: Redefining Real Skin Confidence...

Himalaya partners with Gen Z star Nitanshi Goel to promote real skin confidence,...

Campaigns
Ananya Panday Joins the Festive Fun: Aurelia’s #HameshaTrending Just Got a Glow-Up

Ananya Panday Joins the Festive Fun: Aurelia’s #HameshaTrending...

Aurelia signs Ananya Panday as its festive-season muse—blending her vibrant charm...

Campaigns
Roti, Rasoi, Aur Rishtedari – GCL’s Star Atta Bakes a Campaign Straight from the Heart

Roti, Rasoi, Aur Rishtedari – GCL’s Star Atta Bakes a Campaign...

GCL’s Star Atta rolls out a heartfelt campaign, celebrating the essence of “Pyaar...

Campaigns
Karan Johar Turns Dating on Its Head in Elevn’s Quirky New Campaign

Karan Johar Turns Dating on Its Head in Elevn’s Quirky...

Elevn’s fresh campaign, led by co-founder Karan Johar, flips traditional dating...

Inside Edge
Google Enhances Personalized Loyalty Ads for Retailers

Google Enhances Personalized Loyalty Ads for Retailers

Google introduces advanced personalized loyalty ads, enabling retailers to offer...

Campaigns
Snapchat Launches App Power Pack to Boost App Marketing

Snapchat Launches App Power Pack to Boost App Marketing

Snapchat introduces the App Power Pack, featuring AI-driven bidding, playable ads,...

Campaigns
Thums Up & Biryani: A Toofani Twist to Your Taste Buds

Thums Up & Biryani: A Toofani Twist to Your Taste Buds

Discover the electrifying fusion of Thums Up and biryani. A spicy, fizzy, and flavorful...

Campaigns
Kriti Sanon Becomes the New Face of Campus Activewear’s Women's Footwear Revolution

Kriti Sanon Becomes the New Face of Campus Activewear’s...

Kriti Sanon joins Campus Activewear as ambassador for its women’s footwear line—blending...

Campaigns
Colgate Builds 24-Hour Trust With Cavity-Proof Mom’s Ad

Colgate Builds 24-Hour Trust With Cavity-Proof Mom’s Ad

Colgate’s latest ad highlights a mother’s trust in 24-hour cavity protection, blending...

Campaigns
Coto Launches Emotional Wellness Film With Mona Singh’s Voice

Coto Launches Emotional Wellness Film With Mona Singh’s...

Coto unveils an emotional wellness campaign voiced by Mona Singh, highlighting digital...

Industry
Ashneer Grover Hosts Reality Show Dividing Dreamers Into Rulers

Ashneer Grover Hosts Reality Show Dividing Dreamers Into...

Ashneer Grover headlines “Rise & Fall” on Amazon MX Player, splitting contestants...

Campaigns
Rado Times Festive Glamour with Hrithik Roshan, Katrina Kaif

Rado Times Festive Glamour with Hrithik Roshan, Katrina...

Rado unveils its festive campaign starring Hrithik Roshan and Katrina Kaif, blending...

Business Spotlight
Saif Ali Khan Spices Up Advertising with JK Masale

Saif Ali Khan Spices Up Advertising with JK Masale

JK Masale appoints Saif Ali Khan as brand ambassador, blending nawabi charm with...

Campaigns
Serena Williams Serves Honesty in Healthcare with Rho Partnership

Serena Williams Serves Honesty in Healthcare with Rho Partnership

Serena Williams joins Rho as patient ambassador, championing authenticity in healthcare...

Campaigns
Sprite’s ‘Spicy Ko De Sprite Ka Tadka’ With Sharvari

Sprite’s ‘Spicy Ko De Sprite Ka Tadka’ With Sharvari

Sprite’s new campaign with Sharvari and Sunil Grover pairs fizzy lemon-lime refreshment...