Nitesh Shetty Brings Laughter Inside Atomberg’s Pune Factory

If you’ve ever wondered what goes on inside a fan factory, Atomberg Technologies has the perfect answer and it comes with a hefty dose of humor. The brand recently released a promotional video featuring comedian Nitesh Shetty, giving audiences a peek into its Chakan, Pune manufacturing facility but not without some witty twists along the way.

In the video, Shetty plays the role of a factory guide, showing viewers the ins and outs of the operations while keeping the tone light and funny. At one point, he jokes, “Our factory doesn’t have an address.

Ask any rickshaw stand in Pune to take you to India’s number one BLDC fan manufacturing company, they’ll bring you to this Atomberg factory.” It’s exactly the kind of tongue-in-cheek humor that makes people stop scrolling and actually watch.

This isn’t Atomberg’s first foray into influencer-driven content, but bringing someone like Shetty onboard is a strategic move. Known for his relatable, laugh-out-loud content on Instagram and other platforms, he helps make a tech-heavy brand feel human and approachable. If fans can laugh while learning about BLDC motors, they’re more likely to remember the brand and maybe even tell their friends about it.

Interestingly, the video has already made waves online. Within 24 hours of its release, it racked up over 55,000 likes on social media. That’s not bad for a factory tour, right? Though, it’s worth noting that the video currently doesn’t carry the ‘paid partnership’ disclaimer mandated by the Advertising Standards Council of India (ASCI), something brands typically include for transparency in sponsored content.

For those unfamiliar, Atomberg is a leader in BLDC fan manufacturing in India, competing with established names like Havells, Orient Electric, and Crompton. BLDC fans are known for their energy efficiency, quieter operation, and longer lifespan, not exactly the most glamorous topic. That’s why infusing humor with Nitesh Shetty’s personality works so well; it transforms what could be a technical showcase into an entertaining watch.

The approach fits into a larger trend in marketing: brands are moving away from stiff, purely informational videos and toward content that feels shareable and fun. It’s about creating moments where people remember the product not just for its specs but for the smile it puts on their face.

Atomberg’s video proves that even behind the scenes of a factory, storytelling matters. The combination of comedy, relatability, and a dash of absurdity makes viewers feel like they’re part of the brand’s journey, rather than just passive observers.

So, next time you’re scrolling Instagram and stumble across Nitesh Shetty wandering through a fan factory, remember: it’s not just about fans spinning in your ceiling. It’s about a brand connecting with its audience cleverly, humorously, and memorably.