Priya Singh Joins PhonePe as Brand Marketing Manager for Payments

Priya Singh Joins PhonePe to Drive Brand Growth

PhonePe, India’s leading digital payments platform, has announced the appointment of Priya Singh as the Brand Marketing Manager for its Payment Gateway division. Based in Bengaluru, Priya officially began her role in August 2025, stepping into a key position that will influence the brand’s marketing and communication strategy in one of the most competitive sectors of India’s fintech ecosystem.

A Strong Marketing Professional on Board

Priya Singh brings with her a wealth of experience in product and brand marketing, having worked across multiple technology and fintech companies. Her expertise spans product launches, B2B marketing campaigns, and brand positioning, making her a valuable addition to PhonePe’s expanding team.

Prior to PhonePe, Priya served as Product Marketing Lead at Expertia AI, where she focused on creating targeted marketing strategies for AI-driven solutions. She also worked as Product Marketing Manager at Kenko AI (formerly Bookee), developing campaigns that emphasized brand awareness and product adoption.

Her earlier roles at OnMobile Global Limited and Flyy saw her manage referral marketing, brand campaigns, and strategic communications, strengthening her ability to connect technology products with customers in meaningful ways.

Driving Growth in the Payment Gateway Space

In her new role at PhonePe, Priya will be responsible for developing marketing strategies for the Payment Gateway business, ensuring that PhonePe’s offerings reach a wider audience and resonate with merchants and businesses across India. Her responsibilities will include:

• Brand Positioning: Crafting messaging that differentiates PhonePe Payment Gateway in the market.

• Product Marketing: Designing campaigns for new features, offerings, and updates.

• B2B Marketing: Building strategies targeting small, medium, and enterprise-level merchants.

• Referral and Awareness Programs: Enhancing customer engagement and adoption through innovative campaigns.
  
  

Leveraging Experience for Strategic Impact

With years of experience in marketing strategy, brand building, and customer engagement, Priya Singh’s addition to the PhonePe team is expected to strengthen the company’s presence in the fintech sector. She will collaborate closely with internal stakeholders to ensure that the Payment Gateway business grows in a highly competitive landscape, while also maintaining PhonePe’s reputation as a customer-focused, reliable platform.

A New Chapter in Professional Journey

Priya’s appointment signifies PhonePe’s commitment to enhancing its brand and marketing capabilities at a time when digital payment adoption in India is accelerating rapidly. By bringing in seasoned marketing professionals like her, PhonePe aims to connect with businesses and consumers more effectively, driving adoption, awareness, and trust in its payment solutions.

Speaking about her new role, Priya Singh shared, “I’m excited to join PhonePe at such a transformative time for digital payments. My goal is to leverage my experience to create meaningful campaigns that empower merchants and strengthen the brand’s connection with its audience.”

Looking Ahead

As PhonePe continues to expand its Payment Gateway business, the addition of Priya Singh is expected to enhance the company’s marketing strategy, product positioning, and outreach initiatives. Her role will play a critical part in ensuring that PhonePe remains at the forefront of India’s fintech ecosystem, delivering innovative and effective solutions to businesses of all sizes.

With Priya Singh on board, the focus is clear: stronger brand presence, strategic marketing campaigns, and deeper engagement with merchants and consumers alike, setting the stage for sustained growth and innovation in India’s payments landscape.