Nike Delays Launch of NikeSKIMS Activewear Line

Nike has postponed the highly anticipated launch of its new women’s activewear brand in partnership with Kim Kardashian’s Skims, signaling both the high stakes and the high standards behind this headline-making collaboration. The joint venture, set to be called NikeSKIMS, was originally scheduled for a spring 2025 debut in select U.S. stores and online, with a global rollout planned for 2026. Now, both brands are taking extra time to ensure the collection meets the expectations of a fiercely competitive market and a new generation of female athletes.

Why the Delay?

The delay was confirmed by a Nike spokesperson, who explained that both Nike and Skims are working closely to “get the product right” before release. Sources familiar with the project cited internal production and refinement processes as the main reasons, rather than supply chain or shipping issues. While a new launch date has not been announced, Nike still expects to introduce NikeSKIMS products later in 2025.

Information about NikeSKIMS?

Announced in February 2025, NikeSKIMS marks Nike’s first-ever partnership with an external lifestyle brand to create a new line from scratch—a significant departure from its usual athlete collaborations or brand acquisitions. The collection is expected to include:

• Women’s training apparel
• Performance footwear
• Accessories designed for both high-intensity workouts and everyday comfort

Kim Kardashian, co-founder and chief creative officer of Skims, brings her brand’s expertise in premium shapewear, loungewear, and bras—products that have seen explosive growth since Skims launched in 2019. The collaboration aims to blend Skims’ signature style and fit with Nike’s athletic innovation, creating a disruptive new offering for women in the global fitness market.

Why This Collaboration Matters

Nike’s partnership with Skims is a cornerstone of new CEO Elliott Hill’s strategy to revitalize the brand after a challenging period. Nike’s stock has dropped by more than 20% this year, and the company has lost ground in the women’s activewear market to competitors like Lululemon and Gap’s Athleta. By joining forces with Kardashian—a cultural icon and business powerhouse—Nike hopes to inject fresh relevance and excitement into its women’s business.

For Skims, the collaboration opens the door to the massive athleisure and activewear market, allowing the brand to reach new audiences and reinforce its position as a leader in both comfort and style.

Market Reaction and Expectations

Investors and analysts have applauded the partnership, seeing it as a potential game-changer for Nike’s women’s segment and a smart move for Skims’ expansion. The anticipation has been fueled by limited details, with no official product images, pricing, or launch events revealed since the February announcement. Both brands have bet heavily on the collaboration, and stakeholders are eager to see how the final products will set new standards for performance, fit, and fashion.

Nike’s Broader Turnaround Plan

The NikeSKIMS project is just one part of Nike’s broader efforts to regain momentum. The company is also reducing the supply of classic sneaker lines like Air Force 1 and Pegasus to restore their exclusivity, encouraging customers to try higher-priced performance models like Air Max. Nike has also announced selective price increases as part of its seasonal planning, not directly tied to tariffs or external pressures.

What’s Next?

While the delay may disappoint eager shoppers, both Nike and Skims remain committed to launching a collection that lives up to the hype. The brands have assured customers that the wait will be worth it, promising innovative designs that combine style, comfort, and athletic performance.

As the women’s activewear market continues to grow, all eyes are on NikeSKIMS to see if this collaboration can truly disrupt the industry and set new trends for years to come.