Myntra Elevates Puja Rizal To Deputy Director Brand Partnership And Monetisation
Myntra promotes Puja Rizal to deputy director in brand partnerships and monetisation.
SociapaHQ
Myntra has elevated Puja Rizal to deputy director in brand partnership and monetisation, marking a step up for a long-time team member who has been closely involved in building the platform’s advertising and partner ecosystem.
Rizal has been with Myntra for nearly five years, most recently serving as senior manager in the same function. In her new role, she will continue to lead strategic initiatives spanning advertising, partnerships and monetisation, with a sharper focus on driving revenue growth and improving the experience for brand partners on the platform.
Her work so far has involved collaborating across product, tech, category and business teams to develop data-led marketing solutions. She has also contributed to building long-term advertiser relationships, while playing a role in shaping roadmaps and annual operating plans for the ad sales business.
Retail Media Push Gains Ground:
Before joining Myntra, Rizal worked across a mix of digital and traditional media organisations, including ByteDance, Zee Entertainment Enterprises and Star TV Network. She began her career at Radio City, gaining early experience in sales and activation, which continues to inform her approach to partnerships today.
The move reflects Myntra’s growing emphasis on monetisation as a core business lever, especially as competition intensifies in the e commerce and fashion retail space. For brands, this signals a continued push toward more structured and data-driven advertising opportunities within marketplaces. As platforms like Myntra evolve into media channels in their own right, leadership roles in partnerships and ad sales are becoming increasingly critical.
Retail Media Takes Centre Stage:
For marketers, Rizal’s elevation highlights the importance of cross functional experience. The ability to bridge product, data and sales is now central to building scalable advertising solutions. For consumers, while the change may not be immediately visible, it often translates into more personalised and integrated brand experiences across the platform.
At a broader level, the development underlines how retail media is reshaping the industry. Marketplaces are no longer just sales channels but are becoming full fledged advertising ecosystems, where partnerships, content and commerce intersect. Leadership continuity in such roles suggests Myntra is doubling down on this shift rather than treating it as an experimental revenue stream.
